Verizon Introduces Video Clips - a New Advertising Tool for Businesses

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DALLAS - Businesses can now increase the visibility and impact of their listings or Web sites by adding Video Clips using WebcastingTV's revolutionary streaming video technology.

Verizon Information Services, the nation's leading print and online directory provider, and WebcastingTV, a leader in multi-platform, multi-channel Web streaming services, have teamed to offer streaming video and interactive advertising. The new alliance allows businesses to easily develop and distribute their video messages to potential customers via, the #1 online directory and shopping resource.

"With streaming video technology, advertisers can reach customers on a new level," said Patrick Marshall, group vice president - marketing for Verizon Information Services. "Businesses that combine streaming video with their more traditional online advertising tools can communicate more information and make more personal connections with their customers."

"This is particularly important for businesses that rely on value-added services as their competitive advantage," said Marshall.

The new Video Clips on enable Internet users to make smarter purchasing decisions. The added audio and video enhancements allow consumers to see and hear about the services and products they are interested in purchasing. Users can currently access more than 1,000 Video Clips on

Internet users who have Windows Media, RealPlayer, or QuickTime software installed on their computers can access Verizon's Video Clips by clicking on the "View Video" link provided in the listing. According to WebcastingTV, more than 80 percent of all Internet users have one of these video players already installed.

"There's no denying the power of video to deliver information faster, more effectively, and to a national audience," said Tim Yale, president of WebcastingTV. "Businesses now have the option of creating and delivering affordable video messages that describe their products or services. We are proud of the fact that more than 93 percent of the content we serve with our V-button(tm) technology is viewable - regardless of whether users are on a dial-up or broadband connection, or even behind a firewall," he added.

Webcasting TV's V-Button, branded as a "Video-Clip" by Verizon, is an innovative video content creation, encoding and streaming process. The technology offers video content in all of the major formats, delivering the Webcast stream in the data rate desired by each user.

WebcastingTV, Inc.

WebcastingTV, Inc., a privately held company, is the world's leading provider of streaming video advertising for the Internet yellow pages through its patent pending V-Button technology. The V-Button was developed to provide a video advertising solution for websites and online directories. WebcastingTV is headquartered in Anaheim, California and has been in the television production industry for over 22 years and regularly serves broadcast clients such as CNN, CNBC, PBS, MSNBC, ESPN, and many more international venues.

Verizon Information Services and

Verizon Information Services is the world's leading print and online directory publisher and a content provider for communications products and services. Verizon operates in 16 countries and has annual revenues of more than $4.3 billion. The company publishes nearly 1,200 U.S. Verizon SuperPages directories and 400 international directories with a total circulation of approximately 150 million copies worldwide.

Verizon Information Services also produces and markets, the Internet's #1 online directory and shopping resource. receives as many as 13 million visits and 9 million unique visitors a month. also powers directory services on MSN, InfoSpace, AltaVista, Excite, Lycos, Ask Jeeves, HotBot, BigFoot, Tripod and Angelfire as well as more than 2,500 affiliate Web sites.

Through its signature Verizon Reads program and the Verizon Literacy Network, Verizon is committed to leading the fight to increase U.S. literacy levels by creating community and corporate awareness, raising funds, encouraging collaboration among literacy providers and engaging employees in supporting literacy programs. Verizon Information Services supports community outreach programs across the nation designed to increase the literacy rate of children and adults, and to help people of all ages become computer literate.

Based in the Dallas area, Verizon Information Services is a unit of Verizon Communications Inc. (NYSE:VZ), one of the world's leading providers of communications services. For more information on Verizon Information Services, visit For more information on Verizon's literacy programs, visit and click on the Verizon Reads icon.


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