Verizon Wireless And Suzuki Jump Into Wireless With New Motocross Game
Suzuki Motocross Challenge Available Through Get It Now from Verizon Wireless
December 4, 2002
TUSTIN, CA and BEDMINSTER, NJ
an emerging innovator in the world of wireless publishing, and Verizon
Wireless today announced the release of Suzuki Motocross Challenge,
a wireless motorcycle off-road racing game for Verizon Wireless'
Get It NowSM service.
Motocross Challenge, which can be downloaded over the air onto a
Verizon Wireless Get It Now-enabled phone, rewards riders with points
for the aerial excellence and precision they show as they jump over
a series of obstacles. The more difficult the mid-air maneuver,
the more points a rider can earn. Players start out as "Privateer
Riders," but as they accumulate points, they can move up to "Support
Rider" status. Only the very best advance to become "Factory Riders,"
with each new level providing an increase in difficulty and a new
variety of mid-air moves from which to choose.
aren't very many of us who are either brave enough or talented enough
to ride real motocross," said Craig Holland, president of Thumbworks.
"Suzuki Motocross Challenge is a fun way to fantasize a little bit
about what it would be like to go airborne on a Suzuki motorcycle.
The game is really a kick."
Suzuki is optimistic about the game's potential as well. "We're
excited to become involved with this emerging new medium," said
Mel Harris, vice president of Suzuki Motorcycles. "Suzuki Motocross
Challenge is an innovative and unique way to expose our brand to
a broad new audience."
of the great advantages of our Get It Now service is that it allows
game designers to put a tremendous amount of detail into each game,"
said Jim Straight, vice president of wireless data and Internet
services for Verizon Wireless. "The rich graphics and variety that
Thumbworks has put into Suzuki Motocross Challenge makes this a
great addition to our stable of games. We believe our daring Get
It Now customers will become instantly passionate about it."
Wireless customers who want to first test the Suzuki Motocross Challenge
before purchasing it can try the available free demo. Full versions
of the game start at $1.49 for 30 days, $2.49 for 90 days, and $3.35
for unlimited use. Initially, Suzuki Motocross Challenge will be
available on all Verizon Wireless Get It Now handsets: the full-color
Motorola T720, CDM-9500 and the Verizon Wireless Z-800 as well as
the Kyocera 3035 and the LG VX10. Get It Now-enabled phones are
available through more than 1,300 Verizon Wireless Communications
Stores, at participating RadioShack stores, or on the Web at www.verizonwireless.com.
The Motorcycle, Automotive and Marine Divisions of American Suzuki
Motor Corporation (ASMC), headquartered in Brea, California, market
more than 65 products through a U.S. dealer network totaling more
than 1,700 dealerships in 49 states. Suzuki began marketing motorcycles
in the U.S. in 1963; in 1977, American Suzuki added its Marine Division
and began marketing outboard motors. The Automotive Divison of ASMC
was formed in 1985. ASMC's parent corporation, Suzuki Motor Corporation
(SMC), is a diversified worldwide manufacturer of motorcycles, automobiles,
outboard motors, small engines, power equipment, industrial machinery
and prefabricated housing. Founded in 1909 and incorporated in 1920,
it is based in Hamamatsu, Japan, and includes 149 distributors in
Journalists can access the American Suzuki media Web site at www.media.suzuki.com.
Inc. is a publisher of marketing-driven applications for mobile
phones and other wireless devices for consumers. With headquarters
in Tustin, CA, Thumbworks is helping market leaders take advantage
of the emerging mobile medium to build their brands and promote
their products. Its applications include Etch A SketchR
and the Suzuki Motocross ChallengeTM. In addition to
wireless publishing, Thumbworks also provides strategic marketing
research and consulting for its clients, including QUALCOMM, Suzuki,
Vivendi Universal Net, and Flipside.
About Verizon Wireless
Verizon Wireless is the nation's leading provider of wireless communications. The company has the largest nationwide wireless voice and data network and 31.5 million customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com.
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