Verizon wins Forrester Award for Real-Time Marketing/Decisioning

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Delivers keynote session at B2B Summit North America on how cross-functional initiative has increased productivity, loyalty and agility.

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NEW YORK - Verizon Business has won the prestigious 2024 Forrester B2B Return On Integration (ROI) Honors for delivering best-in-class real-time marketing and decisioning technology solutions to drive growth, build loyalty and improve customer & employee experience.

The ROI Honors recognize organizations that have delivered impactful customer experiences (CX) and driven company performance through cross-functional alignment across marketing, sales, and product.

Verizon Business, as well as other honorees, were honored at the B2B Summit North America, May 5–8, 2024, in Austin, Texas.

Delivering this year’s keynote session, Mike Cingari, Senior Vice President, Customer Experience, Marketing Operations and Marketing Strategy and Nitin Ahuja, Senior Director of Technology Strategy, spoke about how Verizon Business’ cross-functional initiative has increased sellers’ productivity, enhanced marketing loyalty and growth program agility, and improved the company’s win and attach rates.

“Incorporating emerging technologies to optimize sales and marketing processes for our B2B products and solutions enabled Verizon Business to deliver a better experience for our customers while driving productivity for our marketers and sellers,” said Nitin Ahuja, Senior Director of Technology Strategy at Verizon Business. “Working with advanced technology providers, we co-created an innovative sales and marketing ecosystem that ensures a real-time, personalized customer experience.”

B2B Summit North America is the leading event for B2B marketing, sales, and product leaders to explore new research, frameworks, and best practices to build their growth agenda and accelerate business outcomes through data, insights, and emerging technologies.

To learn more about Verizon Business and our customer programs, please visit

Click here to read about our awards and recognition.

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