Bell Atlantic NYNEX Mobile Targets New Cellular Users With Phone &

ORANGE/POUGHKEEPSIE, NY — Breaking free from the traditional mold of cellular service offerings, Bell Atlantic NYNEX Mobile announced today a new class of wireless communications service known as TalkAlongSM EXPRESS, a complete personal communications package of phone, service and advanced features, all in one box. Bell Atlantic NYNEX Mobile is now offering customers a comprehensive wireless package with coast-to-coast coverage, state-of-the-art technology, no annual contract, no activation fee and a simple off-the-shelf purchase process.

In the TalkAlong EXPRESS personal communications package, customers receive a voice-activated, micro-portable Audiovox 405 phone for $149.00, a low monthly service rate of $18.99, a flat per minute rate of $.45 day or night, and the first minute free on all incoming calls. Customers who sign up for TalkAlong EXPRESS by April 5, 1997, will have the first three months of access waived, and will receive unlimited local night and weekend calling through Labor Day. Cellular long distance calls are an additional $.24 per minute. TalkAlong EXPRESS' enhanced features include the industry's most advanced voice activated dialing capability that lets customers automatically dial a number by simply speaking a name or phone number. The package also comes with 3-way calling, call waiting and call forwarding capabilities, as well as built-in electronic fraud protection.

TalkAlong EXPRESS is available immediately at Bell Atlantic NYNEX Mobile's Communications Stores located throughout the entire Northeast Region, or by calling 800-775-0309. To activate, customers call the TalkAlong EXPRESS Activation Center, receive their phone number and a few, simple programming instructions.

EDITOR'S NOTE: Bell Atlantic NYNEX Mobile is the largest wireless service provider on the East Coast and the second largest in the United States. The company owns and operates the most extensive network in the east, covering 111,000 square miles, and the largest chain of wireless retail outlets offering a full range of wireless personal communications services, including voice, data and paging. Based in Bedminster, NJ, Bell Atlantic NYNEX Mobile has 4.4 million customers and 6,500 employees in the Northeast, mid-Atlantic, Southeast, and, through a separate subsidiary, in the Southwest. The company was formed in July, 1995, by combining the cellular operations of Bell Atlantic Mobile and NYNEX Mobile. For more information visit the company's Home Page at