Sony Music Entertainment and Verizon Wireless Launch First "Real Music" Ringtone Offering for Verizon Wireless Customers

ATLANTA and BEDMINSTER, NJ — Sony Music Entertainment (SME), one of the world's leading music companies, and Verizon Wireless, the nation's leading provider of wireless communications, announced today the launch of "Sony Music Box" service, a full music offering for Verizon Wireless Get It Now customers. With Sony Music Box, Verizon Wireless Get It Now customers can download a wide variety of media, including actual music clips from sound recordings (Music Tones), digital Voice Tones, polyphonic ringtones, and wallpaper images.

Created by the Sony Music Mobile Group, Sony Music Box incorporates a mobile media browser that will enable Verizon Wireless Get It Now customers to browse and purchase:

  • Music Tones — A large, comprehensive library of genuine, digital Music Tones excerpted from actual sound recordings. The initial Sony Music offering includes more than 400 current hits and classic favorites, including selections from artists such as Beyonce, Nas, John Mayer, Jessica Simpson, B2K, Bow Wow, Marvin Gaye, and many others.
  • Digital Voice Tones — Spoken word ringtones including celebrity voice greetings, fun phrases, and exclusive artist messages, including offerings from such artists as Jessica Simpson and Jagged Edge.
  • Polyphonic Ringtones — Polyphonic ringtone renditions of hundreds of popular songs, helpfully organized by genre and theme.
  • SingTones — Specialized Voice Tones delivering a musical arrangement of the 100 most popular names, sung by a human voice (e.g., "Paul, Paul, Paul, pick up the phone.")
  • Wallpaper Images — Artist-branded images, as well as fun themes and cartoons to personalize the handset's screen.

"This arrangement with Verizon Wireless marks a major expansion of the Sony Music Mobile product line," said Thomas Gewecke, senior vice president of Sony Music Digital Services. "We're excited to continue our commitment to market leadership and innovation with this first-ever launch of a comprehensive Music Tone offering for Verizon Wireless customers."

"We've taken a unique browser-based approach in developing the Sony Music Box service for Verizon Wireless," said Tim Nilson, vice president of mobile technology for Sony Music Digital Services. "Customers can now take advantage of an elegant, powerful visual interface to search, browse, and preview our mobile content right on their handsets."

"Sony Music Entertainment's mobile services go beyond that of many music companies," said Ray Taylor, executive director of consumer multimedia services for Verizon Wireless. "We believe our customers will be excited by the Sony Music Box application — especially with the introduction of Music Tones."

Sony Music Box is available on a variety of Verizon Wireless phones, including the LG VX6000, LG VX4400, Motorola T720, Motorola T730, and the Samsung SCH-a530. Customers can find Sony Music Box in the getTONES shopping aisle of the Get It Now virtual store for $1.99 for 1 use, $7.49 for 5 uses or $12.49 for 10 uses.

Download charges for Get It Now applications vary and airtime charges apply when browsing, downloading and using certain applications. Verizon Wireless products and services are available in more than 1,200 Verizon Wireless Communications Stores, at participating Circuit City and RadioShack locations and on the Web at  For more information on Get It Now, visit

About Verizon Wireless Verizon Wireless is the nation's leading provider of wireless communications. The company has the largest nationwide wireless voice and data network and 37.5 million customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at  To receive broadcast-quality video footage of Verizon Wireless operations, log onto  

About Get It NowGet It Now from Verizon Wireless puts a virtual software store inside a wireless phone. Customers with Get It Now-capable phones can download applications over the air and purchase them from their phones. getTXT, getIM and getEMAIL help customers stay in touch and communicate with others. getGAMES keeps customers entertained, while getGOING applications, made for today's mobile lifestyle, offers restaurant location services with maps, directions and more. View and share digital photos with getPIX, check out Web cams with getFLIX or identify incoming callers by assigning a unique ring with getTONES. getALERTS keeps customers informed while getBROWSING lets them access the Web from their wireless phone.

About the Sony Music Mobile GroupThe Sony Music Mobile Group is a division of Sony Music Entertainment's Digital Services Group, and comprises a global network of mobile products and services. Sony Music Mobile offerings are available in more than 20 countries and include monophonic, polyphonic, and master ringtones; digital voice ringers and ringback tones, partner branded white label services, prepaid card products, sound effects, wallpaper images, song dedications, mobile karaoke, and imaging services. Sony Music Mobile product lines include Sony Music Box, the next-generation on-handset mobile content browsing platform; RUNpics, a leading mobile imaging service; and Front Row by Sony Music, a downloadable service featuring news and previews of music artists and releases.

Sony Music Mobile is a global leader in the rapidly growing market for digital Music Tones — ringtones created from actual recordings — and, in July 2003, was first-to-market with Music Tone offerings in the U.S. Visit Sony Music Mobile at  

Get It Now is a registered trademark of Verizon Wireless.