Craving Football Programming But Can&#39;t Get To A TV? <P> Broadcast-Quality TV Now Playing On Wireless Phones In Rochester, N.Y.

ROCHESTER, NY — Sports fans looking for non-stop football coverage leading up to Sunday have a new way to satisfy their craving in the Rochester area. Verizon Wireless has expanded its V CAST Mobile TV service into Rochester, giving local residents the ability to watch broadcast-quality television on select mobile TV-enabled handsets. V CAST Mobile TV features live content and other programming 24 hours a day from well-known entertainment brands, including CBS Mobile, Comedy Central, ESPN Mobile TV, FOX Mobile, MTV, NBC 2GO, NBC News2GO, and Nickelodeon. Customers can watch their favorite network TV shows, soaps, sports, and breaking news when they're waiting at the airport or in the doctor's office, killing time between classes, or otherwise looking for time to fill in locations in and around Greater Rochester.

"V CAST Mobile TV is unlike any other mobile television service available right now," said Marquett Smith, president of Verizon Wireless' Upstate New York region. "It's real broadcast television with a range of channels and great shows to choose from. And you can watch them almost anywhere in the Rochester area. Just follow the easy-to-use program guide to select your programs."

The service comes with parental control features so parents can monitor and restrict the programs their children view.

Monthly access packages range from $13 to $25 per month. Four V CAST Mobile TV-enabled phones are currently available: the all new Voyager™ by LG ($299.99), the Samsung SCH-u620 ($99.99), the LG VX9400 ($149.99), and the MOTORIZR™ Z6tv ($179.99). All prices are after a $50 mail-in rebate and include a new two-year customer agreement. For more information, visit the dedicated V CAST Mobile TV Web site at  

V CAST Mobile TV from Verizon Wireless is powered on the FLO TV™ service from MediaFLO USA Inc., a wholly owned subsidiary of Qualcomm Incorporated. Because MediaFLO USA operates a dedicated multicast network that delivers programming in a linear format, Verizon Wireless can offer customers the latest in mobile entertainment without impacting its award-winning voice and data services.

Rochester-area customers can get hands-on demonstrations at the following Rochester-area Verizon Wireless Communications Stores:

  • 951 Jefferson Road, Henrietta

  • 935 Holt Road, Webster

  • 3120 West Ridge Road, Greece

  • 3005 Monroe Avenue, Brighton

  • The Mall at Greece Ridge Center

  • Eastview Mall

  • Marketplace Mall

  • Circuit City Greece

  • Circuit City Victor

  • Circuit City Marketplace

  • BJ's Henrietta

  • BJ's Webster

  • BJ's Greece

  • BJ's Victor

(EDITORS NOTE: For a demonstration of V CAST Mobile TV, please call John O'Malley at 585.321.7264.)

About Verizon WirelessVerizon Wireless operates the nation's most reliable wireless voice and data network, serving 65.7 million customers. Headquartered in Basking Ridge, N.J., with 69,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). For more information, go to: To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at