Loopt Lets Verizon Wireless Customers Easily Navigate Their Mobile Lifestyles And Stay Connected To People And Places On The Go

BASKING RIDGE, NJ, and MOUNTAIN VIEW, CA — Verizon Wireless, the nation's leading wireless service provider, and Loopt® announced today that Verizon Wireless customers can now access Loopt's interoperable location-based service.

Loopt allows friends who opt in to be located by other friends to show where the friends are located and what they are doing via detailed, interactive maps on their mobile phones. Loopt helps friends connect on the go and navigate their social lives by orienting them to people, places and events. Users can also choose to permit sharing of location updates, geo-tagged photos and comments with friends in their mobile address book or on online social networks, communities and blogs.

"Loopt helps Verizon Wireless customers stay connected to friends and share their location in a fun and interactive way," said Ryan Hughes, vice president of digital media programming for Verizon. "Loopt enhances our customers' real world experiences by helping friends stay informed of their friends' lives."

"We are on a mission to deliver Loopt to consumers everywhere, and by offering our service to Verizon Wireless customers, we're significantly closer to achieving that goal," said Sam Altman, chief executive officer and co-founder of Loopt. "With Loopt, Verizon Wireless customers now have a powerful tool to navigate their mobile lifestyles and easily connect with people and places around them."

Loopt, the social mapping industry leader, offers the most intuitive and effective privacy controls and security features for end users. Loopt is 100 percent permission-based and users share location information only with their known friends via private networks. In addition, Loopt users can easily turn location-sharing on or off at any time on a friend-by-friend basis or for all friends at once. Loopt regularly works with organizations such as the Family Online Safety Institute, ConnectSafely.org, the Center for Democracy & Technology, Progress & Freedom Foundation's Center for Digital Media Freedom, and the Internet Safety Task Force.

Loopt is available today on select Verizon Wireless phones for $3.99 monthly access in the Tools on the Go, Featured Applications and Community shopping aisles in the Get It Now® virtual store. Customers need a Get It Now-enabled handset and Verizon Wireless digital service to access the Get It Now virtual store.

About Verizon Wireless Verizon Wireless operates the nation's most reliable wireless voice and data network, serving 67.2 million customers. Headquartered in Basking Ridge, N.J., with 69,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). For more information, go to: www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.  

About Loopt Loopt, based in Silicon-Valley and backed by leading venture capital firms Sequoia Capital and New Enterprise Associates, has created a truly interoperable and accessible social-mapping service that is available across multiple carrier networks and supported on over 80 mobile devices. Leveraging the latest location technology, Loopt changes the way people connect, share and explore in the real world. Loopt was designed with privacy considerations at its core and offers a variety of effective and easy-to-use privacy controls for subscribers. Loopt works with leading mobile, social networking, and online privacy and security organizations such as the Center for Democracy & Technology, Family Online Safety Institute, Cyber Safe California, ConnectSafely.org, Congressional Internet Caucus Advisory Committee, Progress & Freedom Foundation's Center for Digital Media Freedom, and the Internet Safety Task Force. Loopt is also TRUSTe certified. For more information, please visit www.loopt.com.