The scholarship program spreads awareness to teens and young adults about the dangers of distracted driving.
Distracted driving is an important issue for the United States and results in unnecessary accidents and deaths. Often associated with texting, distracted driving also includes eating while driving, singing in the car with friends, messing around with the radio or doing anything that hinders your focus on the road and the cars around you.
In 2007, Hunter Garner was tragically killed in a distracted driving car accident. In honor of her brother, his sister Julie Garner and her family established a non-profit scholarship competition called Project Yellow Light. The scholarship program was created to spread awareness to teens and young adults about the dangers of distracted driving. Julie wanted to give young people a voice and find a solution to this problem that affects so many lives today – especially our youth.
The Project Yellow Light scholarship program invites high school and college students to create and submit a short video about the dangers of distracted driving to www.project yellowlight.com. Applicants have one clear mission: encourage other teens to develop and embrace safe driving habits. First-place winners receive a $5,000 scholarship, second-place winners receive a $2,000 scholarship and third-place winners receive a $1,000 scholarship.
In addition to a scholarship, the winning video will be turned into an Ad Council Public Service Announcement and will be distributed nationally to 1,600 TV stations. The top two winners will also earn the opportunity to attend a one-day survival skills class at the Skip Barber Racing School.
California State University Fullerton’s Practical Advantage team, a group of students that works with different local companies on public relations and advertising initiatives, has teamed up Mazda Motorsports to help spread the awareness of the program and boost more video entries for high school and college students.
Project Yellow Light video submissions opened on Oct. 3, 2014 and will close on April 15, 2015. Please visit www.projectyellow.com for more information.