05/05/2020|Inside Verizon

Doing whatever it takes.

By: Dave Boerger
Communications Strategist/Writer

Our new ad highlights the greater purpose that unifies all V Teamers.

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Why do we do what we do? Our new 60-second spot highlights how, at Verizon, “every hole dug, every wire spliced, every tower raised - it’s for people.” And when those people are being challenged every day, “that’s when a network stands up and shows what it’s made of.” 
The ad features Verizon customers as well as a wide range of V Teamers working hard to build and maintain our networks. The reason? “Connections make us all stronger. When you know people are depending on you for those connections, you do whatever it takes.”
About the author:

Dave Boerger is a part of the Verizon Corporate Communications team and a regular contributor to Up To Speed. He's a recovering marketer and sitcom writer.

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