Introducing Cashay: A Modern Take on Personal Finance

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NEW YORK - February 5, 2020 — Today, Verizon Media announced the launch of Cashay, a new personal finance hub developed for younger, diverse audiences, offering a fresh perspective on money, managing finances, and preparing for the future at every stage of life.

With a modern look and design, Cashay aims to guide readers through their biggest financial decisions with experiential and educational content. Cashay’s high-quality editorial approach breaks down financial issues, from taboo topics to insightful explainers. In partnership with the Financial Fitness Group, which boasts the largest FINRA-compliant financial content library in the industry, Cashay democratizes financial content with real-life anecdotes and intuitive user-first capabilities, including:

  • An extensive library of 400+ content pieces offering advice from financial literacy experts. Topics include managing student loans, improving credit scores, and starting to save for retirement with an entry-level salary;

  • Innovative native tools and calculators focused on college savings, debt, mortgages, and budget by lifestage;

  • Anecdotal and data-driven stories at launch, including: how three young adults live on salaries between $48,000-$55,000; a spotlight on Millennial and Gen Z job burnout; an investigation on the impact of multi-level marketing schemes on young women; a deep-dive into the effects of raising the minimum wage; an exclusive data analysis on the maximum loan amount students should take on by major, and more.

“As the wealth gap continues to grow, financial literacy will be paramount in facilitating younger audiences to succeed both professionally and personally,” said Joanna Lambert, Head of Consumer at Verizon Media. “Cashay was launched to deliver the tools and tips that enables these audiences to have a powerful impact in the world. At Verizon Media, trusted content is core to our business, and we’re laser focused on creating experiences that improve our users’ daily lives.”

Award-winning veteran finance reporter Janna Herron will lead the site as editor with support from reporters Stephanie Asymkos, Dhara Singh, Denitsa Tsekova, in addition to special reports and series from the Yahoo Finance team.

Driven to better serve members by helping them stay informed and manage their money, Yahoo Finance continues to iterate and build upon its legacy brand. From simple tips and advice to personal finance success stories, Cashay’s mission is to help users better traverse the tricky and often overwhelming topic of personal finance and strengthen their financial fitness. Cashay is available today in the US on desktop and mobile web.

About Precision Information, DBA Financial Fitness Group

Financial Fitness Group is a leading e-learning software company providing unbiased education and interactive tools designed to maximize user engagement while improving financial knowledge. Established in 1998 by an academic research and design grant, Financial Fitness Group developed the industry standard for a financial wellness score, and offer the largest library of FINRA compliant financial education content. Financial Fitness Group is the Industry leader in financial wellness and has helped financial service providers, employers, and government agencies measure and improve the financial aptitude, behavior, and confidence of consumers for over 20 years.

“As the wealth gap continues to grow, financial literacy will be paramount in facilitating younger audiences to succeed both professionally and personally,” said Joanna Lambert, Head of Consumer at Verizon Media. “Cashay was launched to deliver the tools and tips that enables these audiences to have a powerful impact in the world. At Verizon Media, trusted content is core to our business, and we’re laser focused on creating experiences that improve our users’ daily lives.”

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