Our big game commercial and the legacy of first responders

By: Jason Small

Full Transparency

Our editorial transparency tool uses blockchain technology to permanently log all changes made to official releases after publication. However, this post is not an official release and therefore not tracked. Visit our learn more for more information.

More of our content is being permanently logged via blockchain technology starting [10.23.2020].

Learn more

Last year, Verizon came back to the big game after seven years and premiered a spot to collectively surface the natural gratitude for those that answer the call.

This year, we went deeper to show just a few powerful examples of how first responders changed the lives of these NFL stars. This is literally “The Team That Wouldn’t Be Here” and the real stories of the first responders who saved them.

The incredible stories kicked off with a Championship Ad and even led to a documentary that tells these stories from the first responders’ perspective. It culminated in the emotional spot that aired during the big game.

To show our continued support of first responders, Verizon has partnered with First Responders Outreach which provides grants for emergency relief, training, and essential equipment to help first responders perform to the best of their abilities.

Help support first responders by visiting allourthanks.com. Until February 8, Verizon will donate $1 to First Responders Outreach for every social share of these NFL players’ stories including #AllOurThanks, up to $1.5M.

For related media inquiries, please contact story.inquiry@one.verizon.com

About the author:

Jason Small focuses on storytelling for the Verizon communications team. His background includes online and offline roles in digital marketing and communications within corporate, agency and startup environments across more than 20 brands.

Super Bowl

Related Articles

Verizon - The Team That Wouldnt Be Here :60
Highlighting NFL players’ true stories and gratitude for the first responders who saved them.
How stories of first responders created the inspiration for a documentary.