Verizon SuperPages.com Introduces Real-Time "Click to Call" Service Powered by eStara
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DALLAS -- Advertisers on Verizon SuperPages.comSM now have another way to talk directly with customers. With the new Click to Call tool, SuperPages.com is offering advertisers Internet telephone services, also known as voice over Internet protocol (VoIP). Powered by eStara Inc., Click to Call enables SuperPages.com visitors to talk with advertisers with just the click of a mouse on the advertiser's listing.
Click to Call voice-enabled technology allows for both PC-to-phone and phone-to-phone calls and requires no additional hardware or software installation. It enables a customer to call an advertiser anywhere in the U.S. at no charge because the customer connects to the advertiser via the Internet either with their phone or computer.
"With Click to Call, SuperPages.com gives advertisers yet another competitive edge, offering customers another doorway to their business," said Patrick Marshall, group vice president -- marketing for Verizon Information Services. "SuperPages.com is the first online yellow pages directory to offer VoIP capabilities."
To use SuperPages.com's Click to Call feature, consumers visit an advertiser's listing and click the "Talk for Free" button. Next, they choose "Talk by Phone" or "Talk by PC." Those who chose "Talk by Phone" enter their phone number and indicate whether they want the call to occur immediately, in two minutes or in five minutes. The Click to Call tool bridges the consumer and advertiser by calling both parties. Either option completes the call in less than 20 seconds.
"eStara is pleased to have entered into a relationship with Verizon SuperPages.com, one of the most innovative online directories in the world," said Tom Natelli, Chairman and CEO, eStara, Inc. "Based on our strong track record of success with more than 150 corporate customers, eStara will drive higher online sales for SuperPages.com advertisers and increase customer satisfaction for users."
Click to Call is also available on SuperPages.com en Español for advertisers who can support the language needs of bilingual consumers. Click to Call is offered nationwide, available in every state, but is temporarily limited to the "Talk by PC" option in Maryland, West Virginia and Washington, D.C. Advertisers may purchase Click to Call service either a la carte or as part of an advertising bundle on SuperPages.com.
About eStara, Inc.
Headquartered in Reston, Virginia with offices in France, eStara builds online communication tools that drive bottom line results. With over 150 customers including, Martindale Hubbell's lawyers.com, J.Crew, Club Med, Federated Stores and Sprint, eStara Push to Talk service is the most widely deployed service of its kind in the world.
About Verizon Information Services and SuperPages.com
Verizon Information Services is the world's leading print and online directory publisher, a content provider for communications products and services, and the largest publisher of Hispanic directories in the U.S. With operations in 14 countries and annual revenues of more than $4.3 billion, Verizon Information Services publishes more than 1,200 U.S. Verizon SuperPages directories and nearly 400 international directories with a total circulation of approximately 150 million copies worldwide.
Based in the Dallas area, Verizon Information Services produces and markets SuperPages.com, the Internet's #1 online directory and shopping resource. SuperPages.com receives as many as 17 million visits and 9 million unique visitors a month and powers directory services on MSN, InfoSpace, Excite, Lycos, Univision.com, Terra.com, Ask Jeeves, HotBot, BigFoot, Tripod and Angelfire as well as more than 2,500 affiliate Web sites.
The company supports computer literacy with philanthropic programs and through the Enlighten Me and Internet Learning Tutor sites on www.SuperPages.com. Enlighten Me is a fun site where children and their caregivers go to read, learn and explore. The Internet Learning Tutor is specifically designed for adults who are just learning their way around the Internet.
Verizon Information Services is a unit of Verizon Communications Inc. (NYSE:VZ), one of the world's leading providers of communications services. Through its signature Verizon Reads program and the Verizon Literacy Network, Verizon is leading the fight to increase U.S. literacy levels by creating community and corporate awareness, raising funds, encouraging collaboration among literacy providers and engaging employees in supporting literacy programs.
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