ViacomCBS Digital taps Verizon Media as preferred SSP for CBS News Digital, ET Live CTV Inventory
CTV app inventory will be available programmatically through Verizon Media Video SSP
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NEW YORK, NY (July 16, 2020) -- Verizon Media today announced that ViacomCBS Digital, a division of ViacomCBS, has named Verizon Media its preferred supply side platform (SSP) for CBSN, CBS News’ free 24/7 digital streaming news service, and for ET Live, the 24/7 streaming network dedicated to entertainment news.
According to eMarketer, CTV ad spend will surpass $10 billion by 20211, with consumers embracing CTV as a new and better video-viewing experience.
“CTV is seeing significant growth,” said Iván Markman, Chief Business Officer at Verizon Media. “We are uniquely positioned to help premium CTV publishers like CBS News Digital meet that opportunity, giving them access to leading advertisers who use our ad platform to uniquely plan, buy and measure the impact across all media campaigns. This relationship reinforces our commitment to supporting editorially-driven inventory in a connected, omnichannel environment.”
CBSN, CBS News’ digital streaming news service features live, anchored coverage available for free across all platforms. ET Live is the 24/7 direct-to-consumer streaming network dedicated to all things entertainment. With today’s news, CBSN and ET Live CTV inventory is now available in the Verizon Media Video SSP for monetization. Advertisers can purchase the inventory through the Verizon Media DSP or Verizon Media Exchange.
“At Verizon Media, we are designing our solutions and platforms to provide the utmost value to publishers and advertisers,” continued Markman. “This partnership furthers our investment in growing channels, specifically CTV, and in delivering best in class video and content experiences to advertisers and consumers. It also showcases our commitment to the third-party partner ecosystem and making our publisher partners successful.
1 eMarketer - US Connected TV Ad Spending Will Grow Nearly 40% in 2019