1. Click the gear icon in the notification, which opens the browser notification preferences.

2. Find the site the notification was from in the list and click the 3 dots icon3.

3. Click Remove

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Safari doesn't provide an option to unsubscribe from the notification itself, so notifications must be disabled from browser preferences.
1. Open Safari Preferences and go to Websites -> Notifications
2. Find http://www.verizon.com in the list of websites, and change Allow to Deny