Verizon dials up #ACallForKindness in advance of World Kindness Day

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NEW YORK, N.Y. - World Kindness Day is November 13, but Verizon and its “partners in kind” are celebrating all week long through the #ACallForKindness campaign. We’re making it easier than ever to spread kindness for what we’re dubbing Kindness Week, during which we’ll launch a special collaboration on a new “kind” of bracelet that you can purchase today, showcase the kindest NFTs you’ll ever find, support a non-profit doing amazing work for veterans, spread kindness with more murals and volunteer to support the military.

Choose Kindness with a new bracelet

Verizon is teaming up with its newest #ACallForKindness partner, Little Words Project, to offer a custom #ACallForKindness bracelet with a simple message: “Choose Kindness.” Little Words Project is a female-founded company that aims to inspire and encourage people to be kind to themselves and to pay that kindness forward, one bracelet at a time. The bracelet will be on sale for a limited time with a portion of proceeds benefiting

Partnering up with

Verizon and continue to team up to make the world a kinder place. Artists Jason Naylor and Mancel Lindsey are collaborating on an NFT project with the goal of amplifying kindness to create a ripple effect in the space. Using a first of its kind Token of Kindness that can be paid forward, the series, called Project K, will be released on World Kindness Day. To truly show their commitment to spreading kindness, 50% of all proceeds raised will be donated to Jason was one of the original muralists behind the #ACallForKindness campaign and is excited to continue spreading this important message over to the NFT space.

Earlier this summer, Verizon teamed up with on a first-of-its-kind academic study exploring the state of kindness in America.

Supporting the Pat Tillman Foundation

Veterans Day is around the corner, and Verizon is proud to support the Pat Tillman Foundation, whose mission is to empower military service members, veterans, and spouses with academic scholarships.

On November 16, Verizon will provide a donation to the Foundation and unveil a mural in Austin, TX honoring Pat Tillman and the important work his Foundation does. In addition, our Verizon employees will be participating in a volunteer event alongside the Pat Tillman Foundation to give back to our veteran community.

You can learn more about the Pat Tillman Foundation by visiting

Celebrating kindness through art

Verizon continues to spread kindness, one mural at a time, as we’re working with local artists to share messages of kindness through art in cities across the country.

So far, we’ve partnered with more than 20 artists across the country. You can check out murals in Chicago, Denver, Houston, Los Angeles, Raleigh, San Diego, Seattle, Washington D.C., Indianapolis, Lexington, Nashville, New Orleans, Philadelphia, Phoenix, Sacramento, Salt Lake City, San Francisco and Riverside, CA.

Spreading kindness through volunteerism

To continue our support for the military during Kindness Week, Verizon is teaming up with Operation Gratitude, whose mission is to forge strong bonds between Americans and their military and first responder heroes through volunteer service projects, acts of gratitude, and meaningful engagements in communities nationwide.

This week, more than 16,000 Verizon employees will participate in assembling paracord bracelets, which can be used by servicemen and women during any emergency situation such as creating a harness, making a splint for an injured person or building a makeshift shelter.

Through Citizen Verizon—our plan for economic, environmental and social advancement — we have committed to contribute 2.5 million hours of volunteer time by 2025. We are well on our way to this goal, working with over 300 non-profits, connecting employees with the community and spreading kindness along the way. Some ways our employees can continue to make a difference is through events like providing clothing to homeless veterans through the Red Cross, connecting with elderly veterans through the Senior Veterans Service Alliance, or by bringing awareness and support for our Vets through the Wounded Warrior Project.

Join us in choosing kindness

Take the kindness pledge at, where you’ll find a number of options for kind acts. Click “Count Me In” and share your act of kindness using the hashtag #ACallForKindness. Tag three friends to spread the word.

Download and share Kind Cards that feature an act of kindness you can do today to make a difference. New Kind Cards are added each month so you’ll always have fresh cards to share.

Visit a Kindness mural in your neighborhood, scan the QR code and post a selfie with it on social media using the #ACallForKindness hashtag with the kind act you plan on performing.

Tell your employer to join the movement. We’re looking for more partners to help make the world a kinder place.

About the campaign

The #ACallForKindness campaign started in October 2020 with the goal of reminding everyone that we’re all in this together, and a little kindness goes a long way. Since then, we’ve shared a study on the state of kindness in America, and teamed up with two brothers walking across the country to raise money for restaurant workers and spread kindness.

To join the movement and learn more about #ACallForKindness campaign, visit

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