Hitting reset on lag.

By: Jessica Bonardi

A look at our new 5G gaming campaign “The Reset.”

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On today’s Up To Speed, host Jess Bonardi faced an old nemesis: lag.

All of us can get frustrated with lag from time to time, but perhaps no one hates it more than gamers. That’s because, for many of us, lag can be life-threatening — at least in the virtual sense.

Fortunately, we’ve got the solution. Gamers are a key customer segment for Verizon. They are very interested in 5G, and the performance benefits of 5G are readily apparent, especially for multiplayer gameplay.

More than half of adults are mobile gamers, who spend an average of 12 hours on mobile gaming per week. Most play daily. Further, over 70% of households have some type of gamer — mobile, console and/or PC.

With that in mind, we created an ad campaign centered on lag — the network issues that are gamers' #1 pain point. The core of the campaign is a suite of video assets called "The Reset," which depicts real life being bombarded by lag in all its weird and wacky forms. The message is that 5G Ultra Wideband allows gamers to stop living with lag, because it's the fastest 5G in the world, and it's been built with gamers in mind.

For a look at one of our :60 spots, watch the video above.

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