Verizon companies offer a wide variety of free Services that are made possible by advertising. The best advertising is for something you might actually want, and that is what we want to give you.
Verizon has acquired Yahoo and combined it with AOL to form a new company named Verizon. Verizon Media consists of popular global mobile brands, including HuffPost, Yahoo News, Yahoo Sports and AOL as well as advertising platforms such as BrightRoll and Gemini.
The Relevant Mobile Advertising program uses certain customer information to help make the ads you see more interesting and useful. This program shares information with Verizon Media.
What information is used?
The Relevant Mobile Advertising program uses your postal and email addresses, certain information about your Verizon products and services (such as device type), and information we get from other companies (such as gender, age range, and interests). This information may be combined with information collected by Verizon Media from devices you use to access Verizon Media services and visit third-party websites and apps that include Verizon Media advertising services (such as Web browsing, app usage, and location), as well as information we obtain from third-party partners and advertisers.
We do not share information that identifies you personally as part of this program other than with vendors and partners who do work for us. We require that these vendors and partners protect the information and use it only for the services they are providing us.
How does this advertising program work?
The programs use online and device identifiers, including browser cookies, ad IDs from Apple and Google, and one created by Verizon, known as a Unique Identifier Header or UIDH. Unless you opt out of the Relevant Mobile Advertising program and have not opted in to the separate Verizon Selects program, a UIDH is included in the address information of internet requests going to
Verizon companies (including Verizon Media) and to a small number of partners to help deliver services unrelated to advertising. In addition, with your opt in consent, for example when you opt in to Verizon Selects, the UIDH may be shared with partners who help us provide advertising services. Verizon partners are authorized to use the Verizon identifier only as part of Verizon and Verizon Media services. We use these identifiers to help make our advertising programs better by, for example:
- Linking Verizon advertising program information to information that Oath has, to provide more personalized advertising
- Serving ads to customers in apps and web browsers that do not use common advertising identifiers
- Helping to determine that different devices have the same user so that Oath can deliver better advertising in more places