Business and marketing insights help us and others better understand consumer actions in aggregate. For example, we may create insights about the number of customers in different age groups who visit a website, use an app, or go to a retail store or stadium. We also can develop insights to help estimate traffic patterns about people who move from one area to another during the morning rush hour. The information we use and the insights we create do not identify you individually.
What information is used?
We use information about how you use your mobile device (such as web browsing, device location, and app/feature use, certain information about your Verizon products and services (such as device type and amount of use) and demographic and interest information we get from you or from other companies (such as gender, age range and interests). We also use location and point of interest information we obtain from others and information our business and marketing insights clients who want to better understand their own customers or businesses.