Advertising Programs Privacy Notice
We provide this notice to tell you how Verizon uses customer information for two purposes: (1) to make the advertising you see more personalized and (2) to create business and marketing insights.
If you do not want Verizon to use your information for these purposes, you can opt out using the options described below in the "Your choices" section.
1. Relevant Mobile Advertising
Verizon companies offer a wide variety of free Services that are made possible by advertising. The best advertising is for something you might actually want, and that is what we want to give you.
Verizon has acquired Yahoo and combined it with AOL to form a new company named Oath. Oath consists of over 50 digital and mobile brands globally, including HuffPost, Yahoo News, Yahoo Sports, Tumblr, and AOL as well as advertising platforms such as ONE by AOL, BrightRoll, and Gemini.
The Relevant Mobile Advertising program uses certain customer information to help make the ads you see more interesting and useful. This program shares information with Oath.
What information is used?
The Relevant Mobile Advertising program uses your postal and email addresses, certain information about your Verizon products and services (such as device type), and information we get from other companies (such as gender, age range, and interests). This information may be combined with information collected by Oath from devices you use to access Oath services and visit third-party websites and apps that include Oath advertising services (such as Web browsing, app usage, and location), as well as information we obtain from third-party partners and advertisers.
We do not share information that identifies you personally as part of this program other than with vendors and partners who do work for us. We require that these vendors and partners protect the information and use it only for the services they are providing us.
How does this advertising program work?
The programs use online and device identifiers, including browser cookies, ad IDs from Apple and Google, and one created by Verizon, known as a Unique Identifier Header or UIDH. Unless you opt out of the Relevant Mobile Advertising program and have not opted in to the separate Verizon Selects program, a UIDH is included in the address information of internet requests going to
Verizon companies (including Oath) and to a small number of partners to help deliver services unrelated to advertising. In addition, with your opt in consent, for example when you opt in to Verizon Selects, the UIDH may be shared with partners who help us provide advertising services. Verizon partners are authorized to use the Verizon identifier only as part of Verizon and Oath services. We use these identifiers to help make our advertising programs better by, for example:
- Linking Verizon advertising program information to information that Oath has, to provide more personalized advertising
- Serving ads to customers in apps and web browsers that do not use common advertising identifiers
- Helping to determine that different devices have the same user so that Oath can deliver better advertising in more places
2. Business and Marketing Insights
We also use customer information to develop business and marketing insights by combining and analyzing information about how customers use their mobile devices in a way that does not identify customers personally. Business and marketing insights are valuable to Verizon and others who want to better understand customer actions in aggregate. For example, a company could find it valuable to understand the number of customers in different age groups who visited a website, used an app, or visited a retail store or stadium.
We may also share location information that does not identify you personally with certain other companies to allow them to produce limited business and marketing insights. For example, de-identified location information we provide could be combined with similar information provided by other wireless carriers to create traffic reports.
What information is used?
The Business and Marketing Insights program uses information about how you use your mobile device, including Web browsing, apps and features you use, and information about the location of your device. In addition, we use certain information about your Verizon products and services (such as device type), and information we obtain from other companies (such as gender, age range, and interests). This information is combined to develop the business and marketing insights and does not identify customers personally.
If you don't want to participate in these programs, you don't have to. You can opt out of the Relevant Mobile Advertising and Business and Marketing Insights programs by visiting your privacy choices page in MyVerizon or calling 866.211.0874. You also have choices about how Oath uses information for advertising purposes. Please note that using browser controls such as clearing cookies on your devices or clearing your browser history is not an effective way to opt out of the Verizon or Oath advertising programs.