Fitbit Sense


$249.99was $299.99

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Meet Fitbit Sense, Fitbit's first-ever advanced health smartwatch. Learn to understand your body's response to stress with the EDA Scan app, get a heart rhythm assessment with the Fitbit ECG app and use the skin temperature sensor to keep an eye on trends.¹ Use on-wrist and in-app stress management tools to track stress so you can take a holistic approach to live a healthier life. Active Zone Minutes make every minute count during workouts by buzzing your wrist when you enter a personalized target heart rate zone. A polished stainless steel ring, color AMOLED display, laser-bonded Corning Gorilla Glass 3 and a biosensor core make the Fitbit Sense exceptional by design. And, it is water resistant up to 50 meters, perfect for the pool, shower, or beach.

Track your workouts.
Choose from 20+ exercise modes. SmartTrack® automatically recognizes and records your exercises.

All-day activity tracking.
The Fitbit Sense tracks all-day activities like steps, distance, Active Zone Minutes and calories burned. Use the built-in GPS to check out your pace and distance and then see a map of your workout in the Fitbit app.

Catch some Z's.
Get a daily Sleep Score in the Fitbit app and on your wrist to better understand your sleep quality each night.

Premium experience.
Unlock a free 6-month Fitbit Premium trial (after $9.99/mo) with personalized insights, advanced analytics, relaxation and sleep tools, workouts and more.²

Stay in the loop.
Get notifications for calls, texts, calendar events and apps. Take Bluetooth® calls hands-free, send callers to voicemail and adjust volume.³

Many display options.
Get real-time exercise stats and check the time with just a glance with Always-on Display Mode. Choose from 100+ of clock faces or customize with your own photo.4

Get assistance.
Use Google Assistant or Alexa Built-in to get updates on news and weather, set bedtime reminders and alarms, control your smart home devices and more.5

Tune in wherever you go.
Store and listen to music and podcasts from Pandora and Deezer and control Spotify all from your wrist.6

Long-lasting battery.
With up to 6 days of battery life, Fitbit Sense tracks your morning, night and everything in between, without needing to stop for a charge.7

1. FDA review of ECG app pending; Only available in U.S. upon clearance. Availability outside the U.S. pending applicable regulatory clearances. Not intended for use by people under 22 years old. See for additional details.

2. New Premium users only. Must activate with device. Valid payment method required. Free trial must be activated within 60 days of device activation. Thereafter, $9.99/mo. Cancel before free trial ends to avoid subscription fees.

3. Available when phone is nearby.

4. Always-on display mode requires more frequent charging.

5. Voice assistant availability and features may vary, see

6. Applicable subscriptions required; Pandora is US only. Spotify and Deezer are not available in all countries.

7. Battery life and charge cycles vary with use, settings, and other factors; actual results will vary.



18 Reviews


of reviewers recommend this product.

So much better than a smart watch!

Ellie - 4 days ago

Yes, I'd recommend this product.

I had a Fitbit, then changed to a Galaxy smart watch. I'm back with a Fitbit now, and couldn't be more pleased. Everything about it is exactly in line with how I need to use it. It's super easy to use, and the battery lasts for days!

works great

Vince - 4 days ago

Haven't learned all the features yet. Works well with my phone. very satisfied

Keeps me on The Healthy Track

KalK - 1 day ago

Yes, I'd recommend this product.

I work for Verizon.... It has been many years that I have been using different FitBits. This one feels very premium and it's perfect size. This one really helps me track my step, Heart Rate and also love joining several weekly and weekend challenges. FitBit has helped improve my overall health.

Best watch yet

Jnqkellar - 3 days ago

Yes, I'd recommend this product.

I love how easy it is to get established love the clock interfaces love all the options plus you can use it to find your phone anytime even on silence!!!

Great product

Eea1971 - 1 day ago

Yes, I'd recommend this product.

I love the Fitbit. It works well and links up well for all the I go that it is gathering and puts it on my phone. I also like the monitor for your heart. Great job.

Great features!

Cissy121 - 4 days ago

Yes, I'd recommend this product.

This does everything I wanted it to do and more.