It always pays to do your homework. Before deciding on a particular mobile phone carrier, make sure to ask yourself the following questions

·        What’s the quality and speed of their network like?

·        What sort of coverage do they offer?

·        What do independent industry studies have to say?

·        What’s their reputation like?

·        What different plans, costs and options do they currently offer?

There can be a huge difference between one cell phone carrier and the other. But how exactly should you go about narrowing down your options? Let’s take a closer look at the 3 most important things you should consider when searching for a cell phone service:

A network that’s ready for the future.

When it comes to staying connected, the quality of your network matters. And in today’s fast-changing world, it’s important to choose a wireless carrier that stays a step ahead of tomorrow’s technology. In the last decade alone, wireless technology leaped from 3G to 4G. As the 4th generation of broadband cellular network technology, it provided wireless internet access at a much higher speed than 3G.  And to meet the ever-increasing demand for wireless data and video, we’re now taking the next step by launching our lightning-fast 5G Ultra Wideband network.

Many outside organizations have taken note of Verizon’s leadership and consistently superior performance as a cell phone service provider. In its latest survey of the Fastest Mobile Networks, observed of Verizon, “The nation's largest carrier also runs the nation's fastest LTE data network, with the fastest download speeds and lowest latency.”

Coverage you can count on.

No doubt about it: dead zones are deal-breakers. After all, what good is the latest and greatest smartphone without a good connection? If getting reliable cell service around the country is important to you, then check out the current national 4G and 3G coverage that each cell phone company offers—along with their plans for future growth.

Verizon’s 4G LTE network now covers more than 2.6 million square miles and 98% of the U.S. population, and we’re still expanding our reach. Verizon 5G Ultra Wideband is now available in 5 cities as of July 24, 2019 and we plan to expand to more than 30 markets by the end of 2019.  When Whistle Out recently ranked U.S. cell phone coverage in their Guide to Finding the Best Cell Phone Coverage, their conclusion was, “when it comes to U.S. cell phone coverage, one carrier reigns supreme: Verizon.”

A track record of excellence.

Year in and year out, Verizon Wireless continues to win awards for its reliable service and powerful performance. In the latest RootMetrics network report, Verizon’s network won or shared first place in all 6 categories tested, including overall network performance, reliability, speed, data, call and text.* Other market research studies and consumer publications across the board have found similar results.

Cell phone customers can see the clear difference that Verizon offers. In the latest J.D. Power 2019 Wireless Network Quality Performance Study**, customers rated Verizon best in every single category, including calls, messages and data connection experiences. That means Verizon has now received more awards for network quality than any other provider: 22 times in a row for 11 years.

Ready to move forward?

With so many cell phone companies to choose from, it’s important to know what you’re getting into. Feel free to use tips above to help make a thoughtful, informed decision. And if you’re considering becoming a valued member of America’s most awarded network, visit Verizon’s plan page to learn more.

*America’s most reliable network based on rankings from the RootMetrics US National RootScore Report 1H 2021. Tested with the best commercially available smartphones on 3 national mobile networks across all available network types combined. Not a specific finding as to 5G networks.

**Verizon Wireless received the highest score in the J.D. Power 2017 (V1 & V2), 2018 (V1 & V2) & 2019 (V1) U.S. Wireless Network Quality Performance Studies of customers’ satisfaction with their network performance with wireless carriers. Visit

The new necessities:

of American consumers consider their wireless service indispensable.

72% would rather give up chocolate than give up their cell phone.

Source: Cellular Telecommunications Industry Association (CTIA)