With video communication leaping from a niche application to an everyday business tool, a high-functioning video platform is a crucial business requirement in 2022. But with so many options on the market, what criteria should you use to choose one? When looking at a video conferencing platform, you should consider not just typical concerns like price, scalability and ease of implementation but also the user experience.
That's because the user experience can make or break employee adoption of your chosen video platform. For instance, it doesn't matter how much was spent on a conference room set up if the table’s too small, the chairs are broken, and the A/C is temperamental. Similarly budget and network impact are important considerations, however when purchasing a video conferencing platform it’s important to understand its functionality and ability to deliver a world-class user experience that will encourage employees to consistently use the video platform.
The top video conferencing platform options in 2022
According to Software Review's comparison list of Best Web and Video Conferencing - Enterprise for 2022, the top video platforms based on customer reviews are scored as follows:
- GlobalMeet Enterprise: 8.8 composite score and 85% likeliness to recommend
- Dialpad Meetings: 8.7 composite score and 88% likeliness to recommend
- Cisco Webex Meetings: 8.7 composite score and 89% likeliness to recommend
- Zoho Meeting: 8.7 composite score and 89% likeliness to recommend
- Zoom: 8.7 composite score and 89% likeliness to recommend
- GoToMeeting: 8.7 composite score and 87% likeliness to recommend
- Google Meet: 8.6 composite score and 88% likeliness to recommend
What makes these platforms rise to the top? They're all renowned for their user experience, with each scoring an 8.6 composite score or above. By making their features intuitive and easy to use, with little to no training required, both internal employees and external clients can connect and collaborate without hesitation or complexity when paired with the right network capabilities.
Advanced video sharing platform features to look for
Beyond ease of use, here are a few advanced features to look for that are effective to help improve the user experience:
- Smart meetings: Tag critical meeting moments so people can go back to watch only the most relevant parts of the meeting for their role, create to-dos for attendees and make highlight reels of the presentation.
- Interactive collaboration: Go beyond screen sharing to leverage tools like annotation and digital whiteboards for a true interactive meeting.
- Enhanced gallery views: Instead of viewing just a handful of attendees, modern solutions can now display dozens of attendees so a user can read the virtual room even with a larger group.
- Breakout sessions: Easily create sub-sessions out of a primary session so that small groups can work together without leaving or disturbing the main meeting.
While some of us may miss face-to-face interactions, videoconferencing is here to stay. It's up to you to choose a video conferencing platform that makes every video collaboration experience as interactive and productive as a real-world meeting—if not more so.
Learn more about how to make your collaboration platform more user friendly.
The author of this content is a paid contributor for Verizon.