Digital personalization is only possible as a result of the vast reservoirs of data to which today's businesses have access.
This comprehensive data allows brands to understand their customers much more intimately, make customized recommendations and build personalized experiences for each customer on a case-by-case basis. Customization criteria might be based on location, age, past consumer behavior and much more.
This way, companies can blend the human touch of personalization with all the benefits of data, enhancing their relationships with customers.
A common objection to this level of customization, however, is that customers do not wish to share their data with a third party in some cases. Still, people are much more willing to share when they're offered a more personalized online brand experience. For example, Verizon estimates that 45% of 18-to-24-year-olds say they would share their data in return for a more intuitive and personalized user experience.
When data is leveraged correctly, you can connect with your customers more effectively, personalize the customer experience throughout the digital sales process, and grow your business faster and more reliably.
Ultimately, consumers want interactions that are simple, secure and transparent.
Find out more about how Verizon can help you build data-driven experiences with web personalization while prioritizing privacy and security.