Customers are looking for speed and convenience and care about how long they wait in line—and they are actually a little less patient in their cars than they are inside restaurants. A study of 5,700 customers by Oracle Food and Beverage found that:
- 64% of drive-thru customers don't want to wait more than five minutes.
- 55% were "fed up" after five minutes waiting in a drive-through (54% of diners inside got annoyed after 10 minutes).
Vehicle detection technology can help to address concerns such as improving drive-thru speed. Employees are alerted as soon as a vehicle arrives, meaning the order process begins earlier. And when partnered with customer data, detection technology can alert employees to a customer's order history, allowing them to potentially begin preparing food before an order has even been made.
Drive-thru vehicle detection technology directly addresses some of the key customer desires outlined in the QSR magazine's Drive-Thru Study survey. For example, respondents requested:
- Automated car detection (35%)
- Personalized deals (33%)
- Smart menu boards that greet them by name and know their regular order (24%)
As you explore your options in turning technology into results for your customers and employees, know that you have support in navigating the wide range of solutions available. We invite you to step into the future of retail with us as your guide.
The author of this content is a paid contributor for Verizon.