Retailers are looking for ways to improve their operations and provide a more convenient in-store experience. In-building 5G wireless technology can help. For example, retailers place tracking chips on products to give both managers and customers an accurate inventory of available items, automatically updating it through mobile edge computing (MEC) and 5G.
Shoppers can also use augmented reality (AR) apps to instantly access product information on their smartphones and virtually see alternative merchandise colors and styles in different environments or on their body. Since AR technology requires abundant bandwidth and low latency, 5G small cell solutions will be important for making these convenient experiences possible.
Other types of businesses can benefit from in-building 5G as well. Robust 5G connectivity can support active displays and touch screens that welcome visitors upon arrival to a building, potentially even enabling ambient computing one day. The hospitality sector can use 5G small cell technology to enable virtual reality (VR) experiences and other rich, bandwidth-intensive entertainment services.