A recent survey found that 83% of consumers think AR or VR will enhance their shopping experience and 85% of consumers are at least somewhat likely to choose a brand that offers the option to experience a product through AR/VR.
5G virtual reality has the potential to not only improve the customer experience but also to change consumers’ expectations of their experience of shopping. Just as customers expect things like a selection of colors, great lighting, knowledgeable staff, dressing rooms and being able to pay with their phone, virtual and augmented reality-powered shopping experiences may soon become a standard expectation.
Learn how Verizon's retail tech and IT solutions can help you leverage 5G to create a differentiated customer experience in-store and across every touchpoint.
The author of this content is a paid contributor for Verizon.