What Is Cloud Elasticity in Cloud Computing?

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[Events and webinars](#)[Events and webinars](https://www.verizon.com) Events and webinars - [Enterprise](https://www.verizon.com/business/resources/events/enterprise/) - [Small Business](https://www.verizon.com/business/resources/events/small-business/) - [Public Sector](https://www.verizon.com/business/resources/events/public-sector/) - [All events and webinars](https://www.verizon.com/business/resources/events/) - [Popular topics](#)[Popular topics](https://www.verizon.com) Popular topics - [Distance learning](https://www.verizon.com/business/resources/distance-learning/) - [5G Edge and why it matters](https://www.verizon.com/business/resources/edge/) - [Healthcare](https://www.verizon.com/business/resources/healthcare/) - [Improving CX](https://www.verizon.com/business/resources/improving-cx/) - [Network as a Service](https://www.verizon.com/business/resources/network-as-a-service/) - [New workplace](https://www.verizon.com/business/resources/new-workplace/) - [Public safety](https://www.verizon.com/business/resources/public-safety/) - [Security strategies](https://www.verizon.com/business/resources/security-strategy/) - [Scaling AI](https://www.verizon.com/business/resources/scaling-ai/) - [Featured resources](#)[Featured resources](https://www.verizon.com) Featured resources - [Data Breach Investigations Report](https://www.verizon.com/business/resources/reports/dbir/) - [Mobile Security Index report](https://www.verizon.com/business/resources/reports/mobile-security-index/) - [Payment Security Report](https://www.verizon.com/business/reports/payment-security-report/) - [Gartner recognition](https://www.verizon.com/business/why-verizon/recognition/gartner/) - [Verizon Partner Network](https://www.verizon.com/business/resources/partner-network/) - [Customer success stories](#)[Customer success stories](https://www.verizon.com) Customer success stories - [$3.4B in retail sales with Verizon](https://www.verizon.com/business/resources/customer-success-stories/iot-connectivity-unattended-retail-operations/) - [City of Irving's priority connection](https://www.verizon.com/business/resources/customer-success-stories/5g-network-slicing-public-safety/) - [Supporting school safety](https://www.verizon.com/business/resources/customer-success-stories/status-solutions-network-school-safety-technology/) - [NHL's innovative Verizon partnership](https://www.verizon.com/business/resources/customer-success-stories/nhl-deployed-private-wireless-network/) - [All stories](https://www.verizon.com/business/resources/customer-success-stories/) - [All insights](https://www.verizon.com/business/resources/) [Log In](https://mblogin.verizonwireless.com/account/business/signin) Close [](https://www.verizon.com/business/support/carts/) [](https://www.verizon.com/business/ "Verizon Business") [Log In](https://mblogin.verizonwireless.com/account/business/signin) Close [](https://www.verizon.com/business/support/carts/) Close [Business](https://www.verizon.com/business/) [Personal](https://www.verizon.com/) Mobile Mobile [Mobile](https://www.verizon.com) - [Mobile plans](#) [Mobile plans](https://www.verizon.com/business/resources/articles/s/what-is-cloud-elasticity-in-cloud-computing/) - [Shop all plans](https://www.verizon.com/business/products/mobile/plans/) - [My Biz Plan](https://www.verizon.com/business/products/mobile/plans/my-biz/) - [Bring your own device](https://www.verizon.com/business/products/mobile/plans/bring-your-own-device/) - [Verizon Business Complete](https://www.verizon.com/business/products/mobile/plans/business-complete/) - [Device protection](https://www.verizon.com/business/products/mobile/plans/device-protection/) - [International services](https://www.verizon.com/business/products/plans/international/) - [TravelPass](https://www.verizon.com/business/products/plans/international/travel/#plan-options) - [Go to all mobile](https://www.verizon.com/business/products/mobile/) - [Phones](#) [Phones](https://www.verizon.com/business/resources/articles/s/what-is-cloud-elasticity-in-cloud-computing/) - [Shop all phones & devices](https://www.verizon.com/business/shop/products/devices/all-devices) - [Smartphones](https://www.verizon.com/business/shop/products/devices/smartphones) - [Bring your own device](https://www.verizon.com/business/shop/products/devices/smartphones/byod) - [Smartphone as a Service](https://www.verizon.com/business/products/mobile/plans/business-complete/) - [Rugged phones](https://www.verizon.com/business/products/mobile/rugged-phones/) - [Certified pre-owned devices](https://www.verizon.com/business/shop/products/devices/certified-pre-owned) - [Basic phones](https://www.verizon.com/business/shop/products/devices/basic-phones) - [Desk and conference phones](https://www.verizon.com/business/shop/products/devices/deskphones) - [Trade in your device](https://www.verizon.com/business/products/mobile/trade-in/) - [Connected devices](#) [Connected devices](https://www.verizon.com/business/resources/articles/s/what-is-cloud-elasticity-in-cloud-computing/) - [Shop all devices](https://www.verizon.com/business/shop/products/devices/all-devices) - [Tablets](https://www.verizon.com/business/shop/products/devices/tablets) - [Laptops](https://www.verizon.com/business/products/mobile/laptops/) - [Mobile hotspots](https://www.verizon.com/business/shop/products/devices/mobile-hotspots) - [5G devices](https://www.verizon.com/business/shop/products/devices/5g) - [Smartwatches](https://www.verizon.com/business/shop/products/devices/smart-watches) - [Public Sector devices](https://www.verizon.com/business/products/mobile/public-sector/) - [Deals](#) [Deals](https://www.verizon.com/business/resources/articles/s/what-is-cloud-elasticity-in-cloud-computing/) - [Shop all deals](https://www.verizon.com/business/products/mobile/deals/) - [Internet and mobile bundle](https://www.verizon.com/business/products/internet/deals/wireless-internet-phone-bundle/) - [Veteran and military offers](https://www.verizon.com/business/products/deals/discounts/military/) - [Brands](#) [Brands](https://www.verizon.com/business/resources/articles/s/what-is-cloud-elasticity-in-cloud-computing/) - [Apple](https://www.verizon.com/business/products/mobile/apple/) - [Samsung](https://www.verizon.com/business/products/mobile/samsung/) - [Google](https://www.verizon.com/business/products/mobile/google/) Internet Internet [Internet](https://www.verizon.com) - [Business Internet](#) [Business Internet](https://www.verizon.com/business/resources/articles/s/what-is-cloud-elasticity-in-cloud-computing/) - [Shop all Business Internet](https://www.verizon.com/business/products/internet/) - [Check internet availability](https://www.verizon.com/foryoursmallbiz/Internet) - [Fios Business Internet](https://www.verizon.com/business/products/internet/fios/) - [5G Business Internet](https://www.verizon.com/business/products/internet/5g/) - [LTE Business Internet](https://www.verizon.com/business/products/internet/lte/) - [Backup and Flexible Use Internet](https://www.verizon.com/business/products/internet/backup-failover/) - [Business Internet On-the-Go](https://www.verizon.com/business/products/internet/portable-internet/) - [More](#) [More](https://www.verizon.com/business/resources/articles/s/what-is-cloud-elasticity-in-cloud-computing/) - [Internet Dedicated](https://www.verizon.com/business/products/internet/internet-dedicated/) - [Business Broadband](https://www.verizon.com/business/products/internet/business-broadband/) - [Internet speed test](https://www.verizon.com/business/products/internet/business-speed-test/) - [TechTeam support](https://www.verizon.com/business/products/internet/techteam/) - [Internet usage calculator](https://www.verizon.com/business/products/networks/connectivity/lte-business-internet/lte-internet-usage-calculator/) - [Equipment and devices](#) [Equipment and devices](https://www.verizon.com/business/resources/articles/s/what-is-cloud-elasticity-in-cloud-computing/) - [Jetpacks and hotspots](https://www.verizon.com/business/shop/products/devices/mobile-hotspots) - [Routers & extenders](https://www.verizon.com/business/products/internet/routers-network-extenders/) - [TV](#) [TV](https://www.verizon.com/business/resources/articles/s/what-is-cloud-elasticity-in-cloud-computing/) - [Fios TV](https://www.verizon.com/business/products/business-tv/) - [Deals](#) [Deals](https://www.verizon.com/business/resources/articles/s/what-is-cloud-elasticity-in-cloud-computing/) - [Shop all deals](https://www.verizon.com/business/products/internet/deals/) - [Internet and mobile bundle](https://www.verizon.com/business/products/internet/deals/wireless-internet-phone-bundle/) - [Veteran and military offers](https://www.verizon.com/business/products/deals/discounts/military/) Solutions Solutions [Solutions](https://www.verizon.com) Solutions - [Products](#)[Products](https://www.verizon.com) Products - [Mobile](#)[Mobile](https://www.verizon.com) Mobile - [Shop all mobile](https://www.verizon.com/business/products/mobile/) - [Shop all deals](https://www.verizon.com/business/products/mobile/deals/) - [Mobile plans](https://www.verizon.com/business/products/mobile/plans/) - [Rugged phones](https://www.verizon.com/business/products/mobile/rugged-phones/) - [Bring your own device](https://www.verizon.com/business/products/mobile/plans/bring-your-own-device/) - [Connected laptops](https://www.verizon.com/business/products/mobile/laptops/) - [Apple](https://www.verizon.com/business/products/mobile/apple/) - [Samsung](https://www.verizon.com/business/products/mobile/samsung/) - [Google](https://www.verizon.com/business/products/mobile/google/) - [Internet](#)[Internet](https://www.verizon.com) Internet - [Shop all deals](https://www.verizon.com/business/products/internet/deals/) - [Business Internet](https://www.verizon.com/business/products/internet/) - [Check internet availability](https://www.verizon.com/foryoursmallbiz/Internet) - [Routers & extenders](https://www.verizon.com/business/products/internet/routers-network-extenders/) - [Fios TV](https://www.verizon.com/business/products/internet/business-tv/) - [Tech support](https://www.verizon.com/business/products/internet/service-protection-plan/) - [Internet speed test](https://www.verizon.com/business/products/internet/business-speed-test/) - [Internet security solution](https://www.verizon.com/business/products/security/network-cloud-security/business-internet-security/) - [Network](#)[Network](https://www.verizon.com) Network - [Overview](https://www.verizon.com/business/products/networks/) - [Connectivity innovations](https://www.verizon.com/business/resources/lp/connectivity-innovations/) - [Managed network services](https://www.verizon.com/business/products/networks/managed-network-services/) - [Virtual network services](https://www.verizon.com/business/products/networks/virtual-network-services/) - [Connectivity](https://www.verizon.com/business/products/networks/connectivity/) - [On Site 5G & Edge](https://www.verizon.com/business/products/networks/on-site-5g/) - [CPE and Subscription Services](https://www.verizon.com/business/products/networks/cpe-and-subscription-services/) - [Security](#)[Security](https://www.verizon.com) Security - [Overview](https://www.verizon.com/business/products/security/) - [DDoS Shield](https://www.verizon.com/business/products/security/network-cloud-security/ddos-shield/) - [Secure Access Service Edge (SASE)](https://www.verizon.com/business/products/security/network-cloud-security/sase-management/) - [Managed Security Services](https://www.verizon.com/business/products/security/network-cloud-security/security-device-monitoring-management/) - [Business Internet Secure](https://www.verizon.com/business/products/security/business-internet-secure/) - [Verizon Business Internet Security](https://www.verizon.com/business/products/security/network-cloud-security/business-internet-security/) - [Verizon Business Mobile Internet Security](https://www.verizon.com/business/products/security/network-cloud-security/mobile-internet-security/) - [Mobile Device Management](https://www.verizon.com/business/products/security/mobile-device-management/) - [Mobile Threat Defense](https://www.verizon.com/business/products/security/mobile-threat-defense/) - [Business Mobile Secure Plus](https://www.verizon.com/business/products/security/business-mobile-secure-plus/) - [Voice and collaboration](#)[Voice and collaboration](https://www.verizon.com) Voice and collaboration - [Overview](https://www.verizon.com/business/products/voice-collaboration/) - [One Talk](https://www.verizon.com/business/products/voice-collaboration/one-talk/) - [Webex Cloud Communications](https://www.verizon.com/business/products/voice-collaboration/webex-cloud-communications/) - [Verizon Calling Solutions for Microsoft Teams](https://www.verizon.com/business/products/voice-collaboration/microsoft-teams/) - [VoIP phone services](https://www.verizon.com/business/products/voice-collaboration/voip/) - [Push to Talk Plus](https://www.verizon.com/business/products/voice-collaboration/push-talk-plus/) - [Business & Enterprise Messaging](https://www.verizon.com/business/products/voice-collaboration/business-sms-solutions/) - [Business Assistant](https://www.verizon.com/business/solutions/ai-business-assistant/) - [Plain Old Telephone Service](https://www.verizon.com/business/products/voice-collaboration/plain-old-telephone-service-replacement/) - [Contact centers and CX](#)[Contact centers and CX](https://www.verizon.com) Contact centers and CX - [Overview](https://www.verizon.com/business/products/contact-center-cx/) - [Cloud contact center](https://www.verizon.com/business/products/contact-center-cx/cloud-contact-center/) - [Voice security](https://www.verizon.com/business/products/contact-center-cx/voice-security/) - [Customer engagement](https://www.verizon.com/business/products/contact-center-cx/customer-engagement/) - [Voice services](https://www.verizon.com/business/products/contact-center-cx/voice-services/) - [Voice API solutions](https://www.verizon.com/business/products/contact-center-cx/voice-api/) - [Internet of Things](#)[Internet of Things](https://www.verizon.com) Internet of Things - [Overview](https://www.verizon.com/business/products/internet-of-things/) - [IoT devices](https://www.verizon.com/business/products/internet-of-things/devices/) - [IoT networks](https://www.verizon.com/business/products/internet-of-things/iot-networks/) - [5G Standalone & RedCap](https://www.verizon.com/business/products/internet-of-things/iot-networks/5g-standalone-redcap/) - [IoT platform (ThingSpace) and services](https://www.verizon.com/business/products/internet-of-things/iot-platform-and-services/) - [IoT applications](https://www.verizon.com/business/products/internet-of-things/iot-applications/) - [IoT Satellite Connectivity](https://www.verizon.com/business/products/internet-of-things/satellite-connectivity/) - [Fleet management](https://www.verizonconnect.com?utm_medium=referral&utm_source=verizon&lead=verizonReferral) - [5G Edge](#)[5G Edge](https://www.verizon.com) 5G Edge - [Overview](https://www.verizon.com/business/products/5g-edge/) - [Accelerated Access facial authentication](https://www.verizon.com/business/products/5g-edge/accelerated-access/) - [Crowd Analytics](https://www.verizon.com/business/products/5g-edge/crowd-analytics/) - [Go to all products](https://www.verizon.com/business/products/) - [Industry](#)[Industry](https://www.verizon.com) Industry - [Construction](#)[Construction](https://www.verizon.com) Construction - [Overview](https://www.verizon.com/business/solutions/industry/construction/) - [Future-ready worksites](https://www.verizon.com/business/solutions/industry/construction/future-ready-worksites/) - [Efficient operations](https://www.verizon.com/business/solutions/industry/construction/efficient-operations/) - [Connected workforces](https://www.verizon.com/business/solutions/industry/construction/connected-workforces/) - [Data security](https://www.verizon.com/business/solutions/industry/construction/security-for-workforces-digital-data/) - [Healthcare](https://www.verizon.com/business/solutions/industry/healthcare/) - [Automotive](#)[Automotive](https://www.verizon.com) Automotive - [Overview](https://www.verizon.com/business/solutions/industry/automotive/) - [Connected vehicles](https://www.verizon.com/business/solutions/industry/automotive/autonomous-connected-vehicles/) - [Unified technology](https://www.verizon.com/business/solutions/industry/automotive/autonomous-vehicle-deployment-solutions/) - [Immersive vehicle experiences](https://www.verizon.com/business/solutions/industry/automotive/immersive-customer-vehicle-experiences/) - [Data security](https://www.verizon.com/business/solutions/industry/automotive/protecting-vehicle-and-customer-data/) - [Manufacturing](#)[Manufacturing](https://www.verizon.com) Manufacturing - [Overview](https://www.verizon.com/business/solutions/industry/manufacturing/) - [Enabling Industry 4.0](https://www.verizon.com/business/solutions/industry/manufacturing/smart-manufacturing-and-industry-4-0/) - [Improving your productivity](https://www.verizon.com/business/solutions/industry/manufacturing/connected-factories/) - [Enhancing your security](https://www.verizon.com/business/solutions/industry/manufacturing/data-protection-and-privacy-solutions/) - [Empowering your workforce](https://www.verizon.com/business/solutions/industry/manufacturing/connected-workforce/) - [Distribution & logistics](https://www.verizon.com/business/solutions/industry/distribution-logistics/) - [Retail](#)[Retail](https://www.verizon.com) Retail - [Overview](https://www.verizon.com/business/solutions/industry/retail/) - [Enterprise connectivity](https://www.verizon.com/business/solutions/industry/retail/digital-connectivity-in-business/) - [Enhanced customer experiences](https://www.verizon.com/business/solutions/industry/retail/enhancing-customer-experiences/) - [Efficient operations](https://www.verizon.com/business/solutions/industry/retail/operational-efficiency-with-iot/) - [Data protection](https://www.verizon.com/business/solutions/industry/retail/protecting-customer-payment-and-company-data/) - [Financial](#)[Financial](https://www.verizon.com) Financial - [Overview](https://www.verizon.com/business/solutions/industry/financial/) - [Better infrastructure](https://www.verizon.com/business/solutions/industry/financial/building-a-better-infrastructure/) - [Protect critical data Data security](https://www.verizon.com/business/solutions/industry/financial/protecting-critical-financial-data/) - [Personalized customer experiences](https://www.verizon.com/business/solutions/industry/financial/improving-customer-experience/) - [Real-time innovation](https://www.verizon.com/business/solutions/industry/financial/real-time-innovation/) - [Media & entertainment](#)[Media & entertainment](https://www.verizon.com) Media & entertainment - [Overview](https://www.verizon.com/business/solutions/industry/media-entertainment/) - [Intelligent venues](https://www.verizon.com/business/solutions/industry/media-entertainment/intelligent-venues-and-arenas/) - [Connected athletes](https://www.verizon.com/business/solutions/industry/media-entertainment/connected-athletes/) - [Enhance experiences](https://www.verizon.com/business/solutions/industry/media-entertainment/enhancing-customer-venue-experiences/) - [Data and IP protection](https://www.verizon.com/business/solutions/industry/media-entertainment/protect-ip-and-data/) - [Energy & utilities](#)[Energy & utilities](https://www.verizon.com) Energy & utilities - [Overview](https://www.verizon.com/business/solutions/industry/energy-and-utilities/) - [Connected smart grids](https://www.verizon.com/business/solutions/industry/energy-and-utilities/smart-grids/) - [Efficient operations](https://www.verizon.com/business/solutions/industry/energy-and-utilities/operation-efficiencies/) - [Data security](https://www.verizon.com/business/solutions/industry/energy-and-utilities/safeguarding-data/) - [Enhanced customer experiences](https://www.verizon.com/business/solutions/industry/energy-and-utilities/differentiated-cx/) - [Public Sector](#)[Public Sector](https://www.verizon.com) Public Sector - [Overview](https://www.verizon.com/business/solutions/public-sector/) - [Education](https://www.verizon.com/business/solutions/public-sector/education/) - [Federal Government](https://www.verizon.com/business/solutions/public-sector/federal-government/) - [Public Safety](https://www.verizon.com/business/solutions/public-sector/public-safety/) - [State & Local Government](https://www.verizon.com/business/solutions/public-sector/state-local-government/) - [All Industries](https://www.verizon.com/business/solutions/industry/) - [Small business](#)[Small business](https://www.verizon.com) Small business - [Overview](https://www.verizon.com/business/solutions/small-business/) - [Business Unlimited plans](https://www.verizon.com/business/products/mobile/plans/business-unlimited/) - [Business internet](https://www.verizon.com/business/products/internet/) - [Bring your own device](https://www.verizon.com/business/products/mobile/plans/bring-your-own-device/) - [Verizon Business Marketplace](https://www.verizon.com/business/solutions/marketplace/) - [Business Assistant](https://www.verizon.com/business/solutions/ai-business-assistant/) - [One Talk](https://www.verizon.com/business/products/voice-collaboration/one-talk/) - [Enterprise](#)[Enterprise](https://www.verizon.com) Enterprise - [Overview](https://www.verizon.com/business/solutions/enterprise/) - [Connectivity innovations](https://www.verizon.com/business/resources/lp/connectivity-innovations/) - [Verizon AI Connect](https://www.verizon.com/business/solutions/ai-connect/) - [Verizon Mobile for Microsoft Teams](https://www.verizon.com/business/products/voice-collaboration/microsoft-teams/unified-mobile/) - [On Site 5G & Edge](https://www.verizon.com/business/products/networks/on-site-5g/) - [5G Edge computing](https://www.verizon.com/business/solutions/business-intelligence/edge-computing/) - [Supercharge your IT with 5G](https://www.verizon.com/business/solutions/it-infrastructure/5g/) - [Better infrastructure](https://www.verizon.com/business/solutions/build-a-better-infrastructure/) - [One Talk](https://www.verizon.com/business/products/voice-collaboration/one-talk/) - [Public Sector](#)[Public Sector](https://www.verizon.com) Public Sector - [Overview](https://www.verizon.com/business/solutions/public-sector/) - [DBIR for Public Sector](https://www.verizon.com/business/resources/reports/2024-dbir-public-sector-snapshot.pdf) - [Security](https://www.verizon.com/business/products/security/) - [Public Sector devices](https://www.verizon.com/business/products/mobile/public-sector/) - [Education](https://www.verizon.com/business/solutions/public-sector/education/) - [Federal Government](https://www.verizon.com/business/solutions/public-sector/federal-government/) - [Public Safety](https://www.verizon.com/business/solutions/public-sector/public-safety/) - [State & Local Government](https://www.verizon.com/business/solutions/public-sector/state-local-government/) - [Business Needs](#)[Business Needs](https://www.verizon.com) Business Needs - [Modernize IT infrastructure](#)[Modernize IT infrastructure](https://www.verizon.com) Modernize IT infrastructure - [Overview](https://www.verizon.com/business/solutions/it-infrastructure/) - [Supercharge your IT with 5G](https://www.verizon.com/business/solutions/it-infrastructure/5g/) - [Design your network infrastructure](https://www.verizon.com/business/solutions/it-infrastructure/network/) - [Network as a Service](https://www.verizon.com/business/solutions/it-infrastructure/network-as-a-service/) - [Lower latency with 5G Edge computing](https://www.verizon.com/business/solutions/it-infrastructure/lower-latency/) - [Improve application performance](https://www.verizon.com/business/solutions/it-infrastructure/sd-wan/) - [Future of IoT with Edge computing](https://www.verizon.com/business/solutions/it-infrastructure/edge-computing-and-iot/) - [Advance business intelligence](#)[Advance business intelligence](https://www.verizon.com) Advance business intelligence - [Overview](https://www.verizon.com/business/solutions/business-intelligence/) - [Improve business intelligence](https://www.verizon.com/business/solutions/business-intelligence/improving-business-insights/) - [Get faster insights with Edge computing](https://www.verizon.com/business/solutions/business-intelligence/edge-computing/) - [Achieve wisdom with digital transformation](https://www.verizon.com/business/solutions/business-intelligence/digital-transformation/) - [Navigate new working models](#)[Navigate new working models](https://www.verizon.com) Navigate new working models - [Overview](https://www.verizon.com/business/solutions/navigating-new-working-models/) - [Contact center customer experience](https://www.verizon.com/business/solutions/navigating-new-working-models/contact-center/) - [Empower remote contact center agents](https://www.verizon.com/business/solutions/navigating-new-working-models/virtual-contact-center/) - [Thrive in the anywhere workplace](https://www.verizon.com/business/solutions/navigating-new-working-models/remote-work-from-home-solutions/) - 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Author: Shane Schick Date published: March 6, 2026 [](https://www.verizon.com) Successful businesses know they risk disappointing customers and hampering their growth if they allow their resources to be stretched too thin. Cloud elasticity has become a powerful way for these businesses to avoid that in their IT infrastructure and applications, helping ensure they're ready for anything. Consider a company that receives a sudden influx of orders to its e-commerce site, for example. This influx might indicate that customers are reacting positively to a marketing campaign or a new product launch. However, the unexpected demand could strain the site to the point where customers can't make purchases or even search for items they want. Cloud elasticity can prevent workload issues from dragging a site or application down and creating a risk that customers will take their business elsewhere. So, what is elasticity in cloud computing? ## What is elasticity in cloud computing? Elasticity is best defined as a cloud computing service's ability to dynamically adapt to meet an organization's changing demands. This could include growing the capacity of a cloud-based system's central processing unit (CPU), for instance, or its storage resources or memory. Elasticity allows an organization to scale a cloud-based service up or down quickly and cost-efficiently. Without elasticity, organizations would always have to know in advance when their capacity needs might change, which is difficult. It would also likely require their IT departments to manually provision or deprovision resources based on fluctuations in demand the moment they occur. A company might also need to invest in costly backup infrastructure that would be available "just in case." One of the sectors where elasticity becomes transformative is retail, where cloud computing powers the point of sale (POS). Elasticity could also help streaming services that experience sudden popularity for a new video or album, or even a school district that needs to manage major events like registrations. ## Why is cloud elasticity important? Cloud elasticity not only avoids resource constraints but also works almost entirely autonomously. Using monitoring tools, a business can expand storage or memory capacity at the precise moment it needs it. Once the demand for computing resources dies down, a business can reduce this capacity. This provides organizations with the ability to optimize their costs because they aren't overpaying for computing resources they aren't using. This affords companies the opportunity to direct those savings to other parts of the business. Even more importantly, cloud elasticity helps businesses quickly adjust to dynamic market needs and helps give IT departments greater confidence that applications and infrastructure will support business requirements. It also helps avoid any disruptions that can have a negative effect on the [customer experience](https://www.verizon.com/business/resources/articles/your-customer-experience-strategy-should-put-customers-first/) and company revenues. ## How do network-as-a-service (NaaS) solutions support cloud elasticity? The availability, speed and performance that companies want don't come from cloud computing services alone. Many of the same benefits and attributes are principle to network-as-a-service offerings that are deployed as part of a more holistic IT strategy. NaaS does not treat all traffic the same, much as cloud elasticity adjusts resources based on how they're consumed. Companies that use NaaS can customize and even prioritize traffic depending on what's best for the business. This could include the bandwidth available for specific applications, users or both. Though some network components have a fixed cost regardless of the vendor involved, NaaS bandwidth on demand capabilities allows organizations to scale up and down with the same speed and agility that's associated with the "elastic" powers of the cloud. Becoming a more [adaptive enterprise](https://www.verizon.com/business/solutions/it-infrastructure/network-as-a-service/) makes it possible to set more ambitious growth targets and achieve them, even if it means grappling with unforeseen events. Talk to a managed service provider to better understand how NaaS can build upon the elasticity cloud computing provides. *The author of this content is a paid contributor for Verizon.* [](https://www.verizon.com) ## FAQs ### Is elasticity the same as scalability? [](https://www.verizon.com) Technically, scalability may not be dynamic and more frequently refers to increasing workload capacity without affecting performance or requiring more human operators. ### How does a cloud-based system know when elasticity is needed? [](https://www.verizon.com) Most providers offer system monitoring tools that track resource uses and possible constraints. ### Is elasticity only offered by a specific company? [](https://www.verizon.com) No. It's a common characteristic that many public cloud providers offer. 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