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[Grow with immersive experiences](https://www.verizon.com/business/solutions/accelerate-growth/immersive-experiences/) - [Simplify and secure payment processing](https://www.verizon.com/business/solutions/accelerate-growth/payment-options/) - [Elevate your quick service restaurant](https://www.verizon.com/business/solutions/accelerate-growth/quick-service-restaurant/) - [Secure your business](#)[Secure your business](https://www.verizon.com) Secure your business - [Overview](https://www.verizon.com/business/solutions/secure-your-business/) - [Core to edge network security](https://www.verizon.com/business/solutions/secure-your-business/safeguard-from-core-to-edge/) - [Small business cybersecurity solutions](https://www.verizon.com/business/solutions/secure-your-business/small-business-cybersecurity/) - [Fortify with business continuity solutions](https://www.verizon.com/business/solutions/secure-your-business/continuity/) - [Keep remote workers securely connected](https://www.verizon.com/business/solutions/secure-your-business/remote-continuity/) - [What's new](#)[What's new](https://www.verizon.com) What's new - [Data Breach Investigations Report](https://www.verizon.com/business/resources/reports/dbir/) - [Verizon Business Marketplace](https://www.verizon.com/business/solutions/marketplace/) - [Go to all solutions](https://www.verizon.com/business/solutions/) Insights Insights [Insights](https://www.verizon.com) Insights - [Why Verizon](#)[Why Verizon](https://www.verizon.com) Why Verizon - [Why choose us](https://www.verizon.com/business/why-verizon/) - [Executive Briefing Program](https://www.verizon.com/business/why-verizon/executive-briefing-program/) - [Looking Glass](https://www.verizon.com/business/why-verizon/looking-glass/) - [Awards and recognition](https://www.verizon.com/business/why-verizon/industry-awards-and-recognition/) - [Events and webinars](#)[Events and webinars](https://www.verizon.com) Events and webinars - [Enterprise](https://www.verizon.com/business/resources/events/enterprise/) - [Small Business](https://www.verizon.com/business/resources/events/small-business/) - [Public Sector](https://www.verizon.com/business/resources/events/public-sector/) - [All events and webinars](https://www.verizon.com/business/resources/events/) - [Popular topics](#)[Popular topics](https://www.verizon.com) Popular topics - [Distance learning](https://www.verizon.com/business/resources/distance-learning/) - [5G Edge and why it matters](https://www.verizon.com/business/resources/edge/) - [Healthcare](https://www.verizon.com/business/resources/healthcare/) - [Improving CX](https://www.verizon.com/business/resources/improving-cx/) - [Network as a Service](https://www.verizon.com/business/resources/network-as-a-service/) - [New workplace](https://www.verizon.com/business/resources/new-workplace/) - [Public safety](https://www.verizon.com/business/resources/public-safety/) - [Security strategies](https://www.verizon.com/business/resources/security-strategy/) - [Scaling AI](https://www.verizon.com/business/resources/scaling-ai/) - [Featured resources](#)[Featured resources](https://www.verizon.com) Featured resources - [Data Breach Investigations Report](https://www.verizon.com/business/resources/reports/dbir/) - [Mobile Security Index report](https://www.verizon.com/business/resources/reports/mobile-security-index/) - [Payment Security Report](https://www.verizon.com/business/reports/payment-security-report/) - [Gartner recognition](https://www.verizon.com/business/why-verizon/recognition/gartner/) - [Verizon Partner Network](https://www.verizon.com/business/resources/partner-network/) - [Customer success stories](#)[Customer success stories](https://www.verizon.com) Customer success stories - [$3.4B in retail sales with Verizon](https://www.verizon.com/business/resources/customer-success-stories/iot-connectivity-unattended-retail-operations/) - [City of Irving's priority connection](https://www.verizon.com/business/resources/customer-success-stories/5g-network-slicing-public-safety/) - [Supporting school safety](https://www.verizon.com/business/resources/customer-success-stories/status-solutions-network-school-safety-technology/) - [NHL's innovative Verizon partnership](https://www.verizon.com/business/resources/customer-success-stories/nhl-deployed-private-wireless-network/) - [All stories](https://www.verizon.com/business/resources/customer-success-stories/) - [All insights](https://www.verizon.com/business/resources/) [Log In](https://mblogin.verizonwireless.com/account/business/signin) Close [](https://www.verizon.com/business/support/carts/) [](https://www.verizon.com/business/ "Verizon Business") [Log In](https://mblogin.verizonwireless.com/account/business/signin) Close [](https://www.verizon.com/business/support/carts/) Close [Business](https://www.verizon.com/business/) [Personal](https://www.verizon.com/) Mobile Mobile [Mobile](https://www.verizon.com) - [Mobile plans](#) [Mobile plans](https://www.verizon.com/business/resources/articles/s/why-deepfake-video-is-a-real-threat-to-businesses/) - [Shop all plans](https://www.verizon.com/business/products/mobile/plans/) - [My Biz Plan](https://www.verizon.com/business/products/mobile/plans/my-biz/) - [Bring your own device](https://www.verizon.com/business/products/mobile/plans/bring-your-own-device/) - [Verizon Business Complete](https://www.verizon.com/business/products/mobile/plans/business-complete/) - [Device protection](https://www.verizon.com/business/products/mobile/plans/device-protection/) - [International services](https://www.verizon.com/business/products/plans/international/) - [TravelPass](https://www.verizon.com/business/products/plans/international/travel/#plan-options) - [Go to all mobile](https://www.verizon.com/business/products/mobile/) - [Phones](#) [Phones](https://www.verizon.com/business/resources/articles/s/why-deepfake-video-is-a-real-threat-to-businesses/) - [Shop all phones & devices](https://www.verizon.com/business/shop/products/devices/all-devices) - [Smartphones](https://www.verizon.com/business/shop/products/devices/smartphones) - [Bring your own device](https://www.verizon.com/business/shop/products/devices/smartphones/byod) - [Smartphone as a Service](https://www.verizon.com/business/products/mobile/plans/business-complete/) - [Rugged phones](https://www.verizon.com/business/products/mobile/rugged-phones/) - [Certified pre-owned devices](https://www.verizon.com/business/shop/products/devices/certified-pre-owned) - [Basic phones](https://www.verizon.com/business/shop/products/devices/basic-phones) - [Desk and conference phones](https://www.verizon.com/business/shop/products/devices/deskphones) - [Trade in your device](https://www.verizon.com/business/products/mobile/trade-in/) - [Connected devices](#) [Connected devices](https://www.verizon.com/business/resources/articles/s/why-deepfake-video-is-a-real-threat-to-businesses/) - [Shop all devices](https://www.verizon.com/business/shop/products/devices/all-devices) - [Tablets](https://www.verizon.com/business/shop/products/devices/tablets) - [Laptops](https://www.verizon.com/business/products/mobile/laptops/) - [Mobile hotspots](https://www.verizon.com/business/shop/products/devices/mobile-hotspots) - [5G devices](https://www.verizon.com/business/shop/products/devices/5g) - [Smartwatches](https://www.verizon.com/business/shop/products/devices/smart-watches) - [Public Sector devices](https://www.verizon.com/business/products/mobile/public-sector/) - [Deals](#) [Deals](https://www.verizon.com/business/resources/articles/s/why-deepfake-video-is-a-real-threat-to-businesses/) - [Shop all deals](https://www.verizon.com/business/products/mobile/deals/) - [Internet and mobile bundle](https://www.verizon.com/business/products/internet/deals/wireless-internet-phone-bundle/) - [Veteran and military offers](https://www.verizon.com/business/products/deals/discounts/military/) - [Brands](#) [Brands](https://www.verizon.com/business/resources/articles/s/why-deepfake-video-is-a-real-threat-to-businesses/) - [Apple](https://www.verizon.com/business/products/mobile/apple/) - [Samsung](https://www.verizon.com/business/products/mobile/samsung/) - [Google](https://www.verizon.com/business/products/mobile/google/) Internet Internet [Internet](https://www.verizon.com) - [Business Internet](#) [Business Internet](https://www.verizon.com/business/resources/articles/s/why-deepfake-video-is-a-real-threat-to-businesses/) - [Shop all Business Internet](https://www.verizon.com/business/products/internet/) - [Check internet availability](https://www.verizon.com/foryoursmallbiz/Internet) - [Fios Business Internet](https://www.verizon.com/business/products/internet/fios/) - [5G Business Internet](https://www.verizon.com/business/products/internet/5g/) - [LTE Business Internet](https://www.verizon.com/business/products/internet/lte/) - [Backup and Flexible Use Internet](https://www.verizon.com/business/products/internet/backup-failover/) - [Business Internet On-the-Go](https://www.verizon.com/business/products/internet/portable-internet/) - [More](#) [More](https://www.verizon.com/business/resources/articles/s/why-deepfake-video-is-a-real-threat-to-businesses/) - [Internet Dedicated](https://www.verizon.com/business/products/internet/internet-dedicated/) - [Business Broadband](https://www.verizon.com/business/products/internet/business-broadband/) - [Internet speed test](https://www.verizon.com/business/products/internet/business-speed-test/) - [TechTeam support](https://www.verizon.com/business/products/internet/techteam/) - [Internet usage calculator](https://www.verizon.com/business/products/networks/connectivity/lte-business-internet/lte-internet-usage-calculator/) - [Equipment and devices](#) [Equipment and devices](https://www.verizon.com/business/resources/articles/s/why-deepfake-video-is-a-real-threat-to-businesses/) - [Jetpacks and hotspots](https://www.verizon.com/business/shop/products/devices/mobile-hotspots) - [Routers & extenders](https://www.verizon.com/business/products/internet/routers-network-extenders/) - [TV](#) [TV](https://www.verizon.com/business/resources/articles/s/why-deepfake-video-is-a-real-threat-to-businesses/) - [Fios TV](https://www.verizon.com/business/products/business-tv/) - [Deals](#) [Deals](https://www.verizon.com/business/resources/articles/s/why-deepfake-video-is-a-real-threat-to-businesses/) - [Shop all deals](https://www.verizon.com/business/products/internet/deals/) - [Internet and mobile bundle](https://www.verizon.com/business/products/internet/deals/wireless-internet-phone-bundle/) - [Veteran and military offers](https://www.verizon.com/business/products/deals/discounts/military/) Solutions Solutions [Solutions](https://www.verizon.com) Solutions - [Products](#)[Products](https://www.verizon.com) Products - [Mobile](#)[Mobile](https://www.verizon.com) Mobile - [Shop all mobile](https://www.verizon.com/business/products/mobile/) - [Shop all deals](https://www.verizon.com/business/products/mobile/deals/) - [Mobile plans](https://www.verizon.com/business/products/mobile/plans/) - [Rugged phones](https://www.verizon.com/business/products/mobile/rugged-phones/) - [Push to Talk Plus](https://www.verizon.com/business/products/mobile/push-to-talk-plus/) - [Connected laptops](https://www.verizon.com/business/products/mobile/laptops/) - [Apple](https://www.verizon.com/business/products/mobile/apple/) - [Samsung](https://www.verizon.com/business/products/mobile/samsung/) - [Google](https://www.verizon.com/business/products/mobile/google/) - [Internet](#)[Internet](https://www.verizon.com) Internet - [Shop all deals](https://www.verizon.com/business/products/internet/deals/) - [Business Internet](https://www.verizon.com/business/products/internet/) - [Check internet availability](https://www.verizon.com/foryoursmallbiz/Internet) - [Routers & extenders](https://www.verizon.com/business/products/internet/routers-network-extenders/) - [Fios TV](https://www.verizon.com/business/products/internet/business-tv/) - [Tech support](https://www.verizon.com/business/products/internet/service-protection-plan/) - [Internet speed test](https://www.verizon.com/business/products/internet/business-speed-test/) - [Internet security solution](https://www.verizon.com/business/products/security/network-cloud-security/business-internet-security/) - [Network](#)[Network](https://www.verizon.com) Network - [Overview](https://www.verizon.com/business/products/networks/) - [Connectivity innovations](https://www.verizon.com/business/resources/lp/connectivity-innovations/) - [Managed network services](https://www.verizon.com/business/products/networks/managed-network-services/) - [Virtual network services](https://www.verizon.com/business/products/networks/virtual-network-services/) - [Connectivity](https://www.verizon.com/business/products/networks/connectivity/) - [On Site 5G & Edge](https://www.verizon.com/business/products/networks/on-site-5g/) - [CPE and Subscription Services](https://www.verizon.com/business/products/networks/cpe-and-subscription-services/) - [Security](#)[Security](https://www.verizon.com) Security - [Overview](https://www.verizon.com/business/products/security/) - [DDoS Shield](https://www.verizon.com/business/products/security/network-cloud-security/ddos-shield/) - [Secure Access Service Edge (SASE)](https://www.verizon.com/business/products/security/network-cloud-security/sase-management/) - [Managed Security Services](https://www.verizon.com/business/products/security/network-cloud-security/security-device-monitoring-management/) - [Business Internet Secure](https://www.verizon.com/business/products/security/business-internet-secure/) - [Verizon Business Internet Security](https://www.verizon.com/business/products/security/network-cloud-security/business-internet-security/) - [Verizon Business Mobile Internet Security](https://www.verizon.com/business/products/security/network-cloud-security/mobile-internet-security/) - [Mobile Device Management](https://www.verizon.com/business/products/security/mobile-device-management/) - [Mobile Threat Defense](https://www.verizon.com/business/products/security/mobile-threat-defense/) - [Business Mobile Secure Plus](https://www.verizon.com/business/products/security/business-mobile-secure-plus/) - [Voice and collaboration](#)[Voice and collaboration](https://www.verizon.com) Voice and collaboration - [Overview](https://www.verizon.com/business/products/voice-collaboration/) - [One Talk](https://www.verizon.com/business/products/voice-collaboration/one-talk/) - [Webex Cloud Communications](https://www.verizon.com/business/products/voice-collaboration/webex-cloud-communications/) - [Verizon Calling Solutions for Microsoft Teams](https://www.verizon.com/business/products/voice-collaboration/microsoft-teams/) - [VoIP phone services](https://www.verizon.com/business/products/voice-collaboration/voip/) - [Business & Enterprise Messaging](https://www.verizon.com/business/products/voice-collaboration/business-sms-solutions/) - [Business Assistant](https://www.verizon.com/business/solutions/ai-business-assistant/) - [Plain Old Telephone Service](https://www.verizon.com/business/products/voice-collaboration/plain-old-telephone-service-replacement/) - [Contact centers and CX](#)[Contact centers and CX](https://www.verizon.com) Contact centers and CX - [Overview](https://www.verizon.com/business/products/contact-center-cx/) - [Cloud contact center](https://www.verizon.com/business/products/contact-center-cx/cloud-contact-center/) - [Voice security](https://www.verizon.com/business/products/contact-center-cx/voice-security/) - [Customer engagement](https://www.verizon.com/business/products/contact-center-cx/customer-engagement/) - [Voice services](https://www.verizon.com/business/products/contact-center-cx/voice-services/) - [Voice API solutions](https://www.verizon.com/business/products/contact-center-cx/voice-api/) - [Internet of Things](#)[Internet of Things](https://www.verizon.com) Internet of Things - [Overview](https://www.verizon.com/business/products/internet-of-things/) - [IoT devices](https://www.verizon.com/business/products/internet-of-things/devices/) - [IoT networks](https://www.verizon.com/business/products/internet-of-things/iot-networks/) - [5G Standalone & RedCap](https://www.verizon.com/business/products/internet-of-things/iot-networks/5g-standalone-redcap/) - [IoT platform (ThingSpace) and services](https://www.verizon.com/business/products/internet-of-things/iot-platform-and-services/) - [IoT applications](https://www.verizon.com/business/products/internet-of-things/iot-applications/) - [IoT Satellite Connectivity](https://www.verizon.com/business/products/internet-of-things/satellite-connectivity/) - [Fleet management](https://www.verizonconnect.com?utm_medium=referral&utm_source=verizon&lead=verizonReferral) - [5G Edge](#)[5G Edge](https://www.verizon.com) 5G Edge - [Overview](https://www.verizon.com/business/products/5g-edge/) - [Accelerated Access facial authentication](https://www.verizon.com/business/products/5g-edge/accelerated-access/) - [Crowd Analytics](https://www.verizon.com/business/products/5g-edge/crowd-analytics/) - [Go to all products](https://www.verizon.com/business/products/) - [Industry](#)[Industry](https://www.verizon.com) Industry - [Construction](#)[Construction](https://www.verizon.com) Construction - [Overview](https://www.verizon.com/business/solutions/industry/construction/) - [Future-ready worksites](https://www.verizon.com/business/solutions/industry/construction/future-ready-worksites/) - [Efficient operations](https://www.verizon.com/business/solutions/industry/construction/efficient-operations/) - [Connected workforces](https://www.verizon.com/business/solutions/industry/construction/connected-workforces/) - [Data security](https://www.verizon.com/business/solutions/industry/construction/security-for-workforces-digital-data/) - [Healthcare](https://www.verizon.com/business/solutions/industry/healthcare/) - [Automotive](#)[Automotive](https://www.verizon.com) Automotive - [Overview](https://www.verizon.com/business/solutions/industry/automotive/) - [Connected vehicles](https://www.verizon.com/business/solutions/industry/automotive/autonomous-connected-vehicles/) - [Unified technology](https://www.verizon.com/business/solutions/industry/automotive/autonomous-vehicle-deployment-solutions/) - [Immersive vehicle experiences](https://www.verizon.com/business/solutions/industry/automotive/immersive-customer-vehicle-experiences/) - [Data security](https://www.verizon.com/business/solutions/industry/automotive/protecting-vehicle-and-customer-data/) - [Manufacturing](#)[Manufacturing](https://www.verizon.com) Manufacturing - [Overview](https://www.verizon.com/business/solutions/industry/manufacturing/) - [Enabling Industry 4.0](https://www.verizon.com/business/solutions/industry/manufacturing/smart-manufacturing-and-industry-4-0/) - [Improving your productivity](https://www.verizon.com/business/solutions/industry/manufacturing/connected-factories/) - [Enhancing your security](https://www.verizon.com/business/solutions/industry/manufacturing/data-protection-and-privacy-solutions/) - [Empowering your workforce](https://www.verizon.com/business/solutions/industry/manufacturing/connected-workforce/) - [Distribution & logistics](https://www.verizon.com/business/solutions/industry/distribution-logistics/) - [Retail](#)[Retail](https://www.verizon.com) Retail - [Overview](https://www.verizon.com/business/solutions/industry/retail/) - [Enterprise connectivity](https://www.verizon.com/business/solutions/industry/retail/digital-connectivity-in-business/) - [Enhanced customer experiences](https://www.verizon.com/business/solutions/industry/retail/enhancing-customer-experiences/) - [Efficient operations](https://www.verizon.com/business/solutions/industry/retail/operational-efficiency-with-iot/) - [Data protection](https://www.verizon.com/business/solutions/industry/retail/protecting-customer-payment-and-company-data/) - [Financial](#)[Financial](https://www.verizon.com) Financial - [Overview](https://www.verizon.com/business/solutions/industry/financial/) - [Better infrastructure](https://www.verizon.com/business/solutions/industry/financial/building-a-better-infrastructure/) - [Protect critical data Data security](https://www.verizon.com/business/solutions/industry/financial/protecting-critical-financial-data/) - [Personalized customer experiences](https://www.verizon.com/business/solutions/industry/financial/improving-customer-experience/) - [Real-time innovation](https://www.verizon.com/business/solutions/industry/financial/real-time-innovation/) - [Media & entertainment](#)[Media & entertainment](https://www.verizon.com) Media & entertainment - [Overview](https://www.verizon.com/business/solutions/industry/media-entertainment/) - [Intelligent venues](https://www.verizon.com/business/solutions/industry/media-entertainment/intelligent-venues-and-arenas/) - [Connected athletes](https://www.verizon.com/business/solutions/industry/media-entertainment/connected-athletes/) - [Enhance experiences](https://www.verizon.com/business/solutions/industry/media-entertainment/enhancing-customer-venue-experiences/) - [Data and IP protection](https://www.verizon.com/business/solutions/industry/media-entertainment/protect-ip-and-data/) - [Energy & utilities](#)[Energy & utilities](https://www.verizon.com) Energy & utilities - [Overview](https://www.verizon.com/business/solutions/industry/energy-and-utilities/) - [Connected smart grids](https://www.verizon.com/business/solutions/industry/energy-and-utilities/smart-grids/) - [Efficient operations](https://www.verizon.com/business/solutions/industry/energy-and-utilities/operation-efficiencies/) - [Data security](https://www.verizon.com/business/solutions/industry/energy-and-utilities/safeguarding-data/) - [Enhanced customer experiences](https://www.verizon.com/business/solutions/industry/energy-and-utilities/differentiated-cx/) - [Public Sector](#)[Public Sector](https://www.verizon.com) Public Sector - [Overview](https://www.verizon.com/business/solutions/public-sector/) - [Education](https://www.verizon.com/business/solutions/public-sector/education/) - [Federal Government](https://www.verizon.com/business/solutions/public-sector/federal-government/) - [Public Safety](https://www.verizon.com/business/solutions/public-sector/public-safety/) - [State & Local Government](https://www.verizon.com/business/solutions/public-sector/state-local-government/) - [All Industries](https://www.verizon.com/business/solutions/industry/) - [Small business](#)[Small business](https://www.verizon.com) Small business - [Overview](https://www.verizon.com/business/solutions/small-business/) - [Business Unlimited plans](https://www.verizon.com/business/products/mobile/plans/business-unlimited/) - [Business internet](https://www.verizon.com/business/products/internet/) - [Bring your own device](https://www.verizon.com/business/products/mobile/plans/bring-your-own-device/) - [Verizon Business Marketplace](https://www.verizon.com/business/solutions/marketplace/) - [Business Assistant](https://www.verizon.com/business/solutions/ai-business-assistant/) - [One Talk](https://www.verizon.com/business/products/voice-collaboration/one-talk/) - [Enterprise](#)[Enterprise](https://www.verizon.com) Enterprise - [Overview](https://www.verizon.com/business/solutions/enterprise/) - [Connectivity innovations](https://www.verizon.com/business/resources/lp/connectivity-innovations/) - [Verizon AI Connect](https://www.verizon.com/business/solutions/ai-connect/) - [Verizon Mobile for Microsoft Teams](https://www.verizon.com/business/products/voice-collaboration/microsoft-teams/unified-mobile/) - [On Site 5G & Edge](https://www.verizon.com/business/products/networks/on-site-5g/) - [5G Edge computing](https://www.verizon.com/business/solutions/business-intelligence/edge-computing/) - [Supercharge your IT with 5G](https://www.verizon.com/business/solutions/it-infrastructure/5g/) - [Better infrastructure](https://www.verizon.com/business/solutions/build-a-better-infrastructure/) - [One Talk](https://www.verizon.com/business/products/voice-collaboration/one-talk/) - [Public Sector](#)[Public Sector](https://www.verizon.com) Public Sector - [Overview](https://www.verizon.com/business/solutions/public-sector/) - [DBIR for Public Sector](https://www.verizon.com/business/resources/reports/2024-dbir-public-sector-snapshot.pdf) - [Security](https://www.verizon.com/business/products/security/) - [Public Sector devices](https://www.verizon.com/business/products/mobile/public-sector/) - [Education](https://www.verizon.com/business/solutions/public-sector/education/) - [Federal Government](https://www.verizon.com/business/solutions/public-sector/federal-government/) - [Public Safety](https://www.verizon.com/business/solutions/public-sector/public-safety/) - [State & Local Government](https://www.verizon.com/business/solutions/public-sector/state-local-government/) - [Business Needs](#)[Business Needs](https://www.verizon.com) Business Needs - 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But seeing, the old saying goes, is believing, and deepfake video—videos generated by artificial intelligence (AI) that, at a passing glance, look and sound genuine—is making it even more difficult to separate fact from fiction. According to Forrester, "deepfakes alone will cost businesses over a quarter of a billion dollars,"1 and the strategies to defend against deepfake-fueled fraud and cybercrime are still evolving. ### How do deepfakes work? The name "deepfake" is a portmanteau: [Deepfakes are made using deep learning](https://www.theguardian.com/technology/2020/jan/13/what-are-deepfakes-and-how-can-you-spot-them), a subset of AI, to create synthetic content that superimposes one person's likeness onto an existing image or video. Basic deepfakes use neural networks to swap faces: One AI algorithm, an encoder, learns the similarities between the two faces; another, a decoder, swaps the likenesses and reconstructs the images. A more advanced technique uses [generative adversarial networks](https://machinelearningmastery.com/what-are-generative-adversarial-networks-gans/), which deploy two machine-learning algorithms: a generator that creates synthetic videos and a discriminator that attempts to detect the forgeries. With enough data, training and refining, generators can create images and videos that easily fool the discriminators. ### How dangerous are deepfakes? The applications for deepfake videos haven't progressed very far beyond mischief-making and pornography. But the technology could be deployed for more nefarious ends. Deepfake audio has already been weaponized for fraud: In 2019, the CEO of a UK-based energy firm was [tricked into wiring $243,000](https://www.wsj.com/articles/fraudsters-use-ai-to-mimic-ceos-voice-in-unusual-cybercrime-case-11567157402) to a bank account after a scammer used an AI algorithm to impersonate the CEO's boss and demand the fraudulent transfer. Deepfake videos could be similarly weaponized for: - __Spreading misinformation.__ A C-suite executive could be impersonated to spread fake news about their company and damage the company's performance and share price. - __Scamming employees, partners or others.__ Deepfake videos of senior executives could be the video equivalent of phishing and whaling attacks, which are designed to trick victims into divulging sensitive corporate and personal details or to make direct money transfers to scammers. - __Extortion.__ Deepfake technology could create highly realistic pornographic content with the face of an executive grafted onto the body of an actor, which could then be used as ransomware. [TrendMicro](https://documents.trendmicro.com/assets/white_papers/wp-shifts-in-the-underground.pdf) has noted interest in such sex extortion capabilities on underground forums. ### Fighting the fakes Amateur deepfake videos are usually pretty easy to spot. Sometimes eyes don't blink normally;. lips don't sync with the audio; skin tones don't quite match; and fine details, like hair, aren't properly rendered. The algorithms are getting better and deepfakes are getting harder to spot as the technology improves. With deepfake video services available on the dark web [for as little as $50](https://www.trendmicro.com/vinfo/us/security/news/cybercrime-and-digital-threats/trading-in-the-dark), businesses can't afford to take deepfakes lightly. Microsoft recently introduced [two deepfake-detecting technologies](https://blogs.microsoft.com/on-the-issues/2020/09/01/disinformation-deepfakes-newsguard-video-authenticator/). But until technology emerges to automate deepfake detection in a foolproof manner, the best thing you can do is stay vigilant: - Train your staff to spot deepfakes. - Adapt business processes to account for deepfake threats (for example, requiring two people to sign off on any money transfer request). - Police your brand rigorously, and request that any fake or libelous content be taken down. - Account for deepfakes in incident response plans, and ensure that human resources, public relations, legal and other stakeholders know how to react if a deepfake video goes viral. See how Verizon's [enhanced cyber security solutions](https://enterprise.verizon.com/products/security/) can defend your brand and corporate reputation. 1[Predictions 2020](https://go.forrester.com/wp-content/uploads/2019/10/Forrester_Predictions-2020.pdf?utm_source=siliconrepublic&utm_medium=pr&utm_campaign=predictions_2020), Forrester, 2019 - Related articles - Recently published Related articles ### Let's connect. 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