Many businesses—particularly large companies with historically homogeneous workforces—face challenges in diversifying. However, there are smart steps to overcoming these obstacles. Rather than tapping the usual networks when recruiting, for example, it might be beneficial to search for candidates in new forums and settings.
Job descriptions not written using inclusive language could discourage talented applicants from applying for an open position. Consider taking a conscientious approach in how you describe a particular job—for some businesses, that means ensuring that every job description is reviewed by a diverse committee. Review your compensation practices, too, and make sure that there are no pay gaps. As Glassdoor notes, 58% of employees say they would not apply to work for a company with unequal compensation.
Innovative technology solutions can also help you attract a diverse workforce. Many younger employees, in particular, may value businesses that deploy cutting-edge solutions—they see it as a sign of a dynamic and leading-edge company that has the tools to enable success. An advanced contact center can help them deliver better customer care, and intelligent customer engagement tools can empower them to deliver exceptional customer service.
Prioritizing diversity in the workforce takes thoughtful planning and long-term commitment, but it is well worth the effort. By creating a call center that reflects your customer base, you will position your company to thrive well into the future.
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The author of this content is a paid contributor for Verizon.