Here’s a tech-savvy to-do list to help you hack the holidays and stay ahead of what your customers want.
Instagram. TikTok. Etsy. Make it easy to buy your products on the platforms people hit up most. That means making sure everything you post is shoppable. Add direct links to products in your posts. And run ads on those sites. Because if potential customers are there, you have to be, too.
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Sure, there's the latest dance fad. But more and more, social media platforms are used as search engines. Help people find your content by personalizing it with relevant, trending hashtags. Think of all the ways your customers might look for your products and see if you can add those keywords and phrases to any descriptions you use.
Update product descriptions and images to highlight holiday themes and post only high-resolution images and videos. Don’t forget to make sure your language is optimized for search engines.
Use live chat or chatbots, drop into DMs, or even post responses right in comment threads to connect with customers and give them the answers they need quickly.
For years you’ve been urged to think mobile-first. But have you actually done it? With mobile sales on the rise, now’s the time to invest in ultra-responsive website design so that mobile users can effortlessly browse and buy from anywhere.
It pays to start early—and to do a little research early, too. If you have your own business data from previous years, look for any patterns. You can also search for industry trends and prior years’ data. Finally, review last year’s customer feedback—it could help you plan promos and fine-tune your holiday messaging.