In a smart venue, IoT sensor-based devices are connected holistically to deliver efficiencies in operations, gameplay, concessions, point of sale, and the fan experience. These venues also integrate IT with data from operational technology (OT), such as IoT devices. This way, mobile edge computing (MEC) can generate insight in near real time.
These insights can be highly valuable for stadium operations, player performance and the fan experience. For example, food and drink vendors with IoT smart machines can monitor them for maintenance or refilling purposes, analysts and coaches can track metrics for players with smart wearables, and connected fans can use augmented reality (AR) apps to learn more about specific parts of the stadium and the history of events therein.
IoT applications in sports benefit fans in a number of other ways that utilize fan-specific data in loyalty programs, biometric technology and collaborative digital platforms. The use cases for the connected fan experience typically fall into one of three categories:
- Frictionless navigation and engagement within the physical venue
- Delivery of an immersive communal experience
- Increasing loyalty and engagement metrics