Top brand and marketing leaders use social media as a tool to connect with customers and increase brand awareness. With an estimated 3.6 billion social media users (reported globally in 2020), social media engagement, via both web and mobile technologies, has become the norm to engage with your target audience.
Yet merely having a presence on all major platforms doesn't guarantee success. The effectiveness of social media as a tool of communication is dependent on careful planning, understanding your audience and measuring the results. Fortunately, new technologies have created a wealth of exciting ways to create social buzz about your products.