The importance
of keeping
your business

Author: Scott Steinberg

The past few years have shown what it can take to keep a business running. One of the big lessons has been the importance of staying connected—with your customers and with your staff—regardless of what life throws at you. Whether it's during normal day-to-day operations, outside business hours, during an extreme weather event or even a full-blown public health emergency, connectivity matters to your business.

The best way to stay connected is through technology. Let's look at how and why.

Why connectivity matters for customers

SMBs should hear a clear message from customers—they want to get in touch with you in a way that suits them.

This means SMBs should adopt a strategy that allows customers to connect with them via phone, social media, text and more. But increasingly, even that's not enough.

  • Consumers want "everywhere commerce,"2 where transactions take place over different methods of communication, for example starting on social media and ending on the phone.

No matter the channels your company uses, a cloud-based contact center is a simple and affordable option for SMBs looking to meet modern customer expectations.

Why connectivity matters for employees

SMBs can benefit from offering remote work as it helps with retaining employees5 while allowing you to hire talented staff from almost anywhere. Employees like remote and hybrid working arrangements because it reduces commuting time and gives them more flexibility.

Unified communications (UC) technologies allow SMBs to offer these type of working arrangements. Employees can collaborate across multiple devices, whether they're in the office, at home or in the field. Other beneficial tools include video conferencing, digital whiteboards and more.

Remote work tools can play a critical role in maintaining employee connection. They can see what their colleagues are working on and share updates both professional and personal. By investing in the right remote work technology, you can help to build a positive work culture by ensuring your employees feel heard, valued and respected.

Why connectivity matters for the business owner

Recent years have shown the lengths SMB owners will go to keep their business operating during a crisis. Staying connected is critical, even during an emergency, such as a storm, wildfire or hurricane. Verizon's award-winning network has been recognized for its strong overall performance.7

SMBs are investing in connectivity—are you?

Verizon's 2022 SMB survey shows how your colleagues and competitors are investing in technology.8 For example:

  • 77% added or upgraded technologies to promote greater connectivity
  • 63% transitioned to digital/online operations in the past year
  • 73% added or upgraded communications network hardware

The trend is clear—SMBs want to be and stay connected.

You will know what tech investments will best suit the individual needs of your business. But one thing that matters to all SMBs is the need to have a reliable and robust network infrastructure so you can make the most of whatever tools you use.

The next steps for staying connected

Connectivity is more important than ever. Verizon is at the forefront of technology that enables businesses to innovate and develop new ways to stay connected with customers and employees while also managing your bottom line. We can't tell you what storm is coming next, but we can help you build the tech needed to weather it and thrive.

To help you prepare, check out Verizon Small Business Digital Ready, our online curriculum designed to give SMBs the personalized tools to succeed in today's inter-connected world. Learning modules, expert coaching, peer networking, access to grant opportunities throughout the year and more—it's all here, and it's all part of our goal to provide resources to help one million small businesses thrive in the digital economy.

The author of this content is a paid contributor for Verizon.

  1. Salesforce, U.S., "What Is Customer Engagement? Key Findings from Global Research To Help Your Business Grow."
  2. Accenture, U.S., "Life Reimagined: Mapping the motivations that matter for today's consumers", 2021, pg. 20.
  3. Verizon/Morning Consult, U.S., "Small and Midsize Business Outlook and Technology Adoption Study", May 2022.
  4. Gallup, U.S., "The Future of Hybrid Work: 5 Key Questions Answered With Data", March 2022.
  5. Riverbed Technology, "Hybrid Work Global Survey", February 2022.
  6. World Meteorological Organization, "Weather-related disasters increase over past 50 years, causing more damage but fewer deaths", August 2021.
  7. RootMetrics, #1 overall network performance in the U.S. America's best network based on rankings from the RootMetrics® US National RootScore® Report: 1H 2020. Tested with best commercially available smartphones on 4 national mobile networks across all available network types. Your experiences may vary. The RootMetrics award is not an endorsement of Verizon.
  8. Verizon/Morning Consult, U.S., "Small and Midsize Business Outlook and Technology Adoption Study", May 2022.