Innovative brands are currently using immersive technology in several ways to drive personalization in retail, ranging from trying on virtual outfits in an AR-enabled mirror to creating customized products in a VR showroom.
By using technology to immerse the customer in your product, you're able to create a personalized shopping experience that's unique to their exact needs. Rather than searching through your store, a customer can leverage VR and AR to bring your products to their screen, learn about product features and get answers to questions. Customers can use immersive technology to easily cycle through different product options, such as colors, fabrics and features, helping the customer visualize exactly what they'll get instead of just looking at a color swatch or generic photo.
Personalization in retail is already commonly used as a part of designing an effective customer journey. For example, you likely already leverage customer data to determine upsell offers, personalized product recommendations or promotional offers. By using immersive technology to further personalize the buying experience, you make it easier for people to customize and purchase products with the confidence that they'll get what they want.